What is Exoticca?
Exoticca was founded in 2013 by a team of travel visionaries with deep knowledge in the creation and online distribution of multi-day tour packages. Our mission is to offer our clients the possibility to visit the most beautiful and stimulating places on our planet, through the best holiday packages, at unbelievable prices. Our customers can find out more about our trips and book them instantly in a matter of minutes through our website, avoiding the usual long exchanges of email, meetings, or calls required by more traditional travel agencies, which makes us the most convenient way of booking a multi-day tour package.
At Exoticca we are looking for people who want to offer their best to create unforgettable experiences for our customers. We are a young, dynamic, multicultural team of around 400 people, in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation. We are a highly ambitious and well-balanced start-up, backed by top national and international investors that have also participated in the growth of other success stories, such as Wallapop, Glovo, Idealista, among others.
What about the Branding team?As a Brand Creative Lead, you are responsible for how we creatively bring the Exoticca brand to life. You have a strategic background plus experience in omnichannel creative concept development and production:
You'll be overseeing the creative output of the Creative team and managing the end-to-end execution of paid and non-paid campaigns plus foundational content creation/assets.You'll ensure that the Exoticca brand is consistent across all touchpoints, from online to offline, and that all creative content/assets build a global brand presence while capturing local market nuances when needed.You'll work closely with your Brand Lead and the Creative Project Manager to ensure that the Integrated Marketing briefs are strategically correct and have clear audience insights, research, and data to back it up, balancing short-term sales objectives with the longer-term brand building of the Exoticca brand.You'll oversee and lead the internal creative teams and third-party agencies.You will be responsible for ensuring assets are implemented correctly in every channel and platform and produced to Exoticca's high-quality creative standards.You have a passion for nurturing relationships, managing and mentoring creatives, and can use that rapport to align teams around a common creative vision.You'll also be leading and overseeing a team of Creatives (designers, copywriters, and art creatives).
Main Responsibilities:
Work with the Brand Lead, Project Manager, and Project Owners to deliver quality Integrated Marketing briefs, and transform these briefs into outstanding creative assets that deliver against the brief and business objective.
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