Social Media Communications Coordinator with German - Marketing - Zinia Country: Spain Zinia is the new checkout lending platform of the Santander Group.
Zinia makes shopping simple, offering the possibility of splitting payments into interest-free installments in a fast and transparent way, powering merchants across Europe using technology from Openbank and Santander Consumer Finance.
This is an exciting opportunity to make your contribution over a growing market within the business areas of lending, cobranded credit cards and buy-now-pay-later with a solid expansion across different countries with global leading merchants.
Zinia leverages the technological resources and expertise of Openbank, the digital-native bank of the Santander Group, which is currently rolling out its international expansion plans.
Mission and Responsibilities: Community Interaction: Respond to comments, direct messages and user mentions in a timely and professional manner, always maintaining the appropriate tone for the brand.
Online Reputation Management/Escalation: Identify and manage negative or critical comments and mentions effectively, always looking for solutions that protect Zinia's image.
Monitor conversations about the brand and related topics to stay aware of trends and user feedback.
Analysis and Reports: Analyze social media performance using Sprinkler tools.
Prepare monthly reports that detail the volume of inquiries, the level of interaction, and areas for improvement.
Communication Crisis: Be able to identify a potential crisis on social media and manage the situation, escalating issues when necessary and maintaining transparent and professional communication.
Trend Identification: Keep up to date with the latest trends and changes on social media platforms, ensuring Zinia's strategies are aligned with best practices.
Collaboration with Internal Teams: Work closely with marketing and Supported Channels (CC) teams to ensure a consistent brand experience across all channels.
To be successful in the role you must have: Bachelor's degree in Marketing, Communication, Audiovisual communication, social media... +5 years of experience in a similar role.
Preferably in digital banking or fintech companies.
Good command of English language and willing to work in an international environment.
Good level of written German (+B2) is a must as we are mainly present in German markets.
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