Job Requisition ID # 24WD82578 Position Overview As a data-driven Marketing Manager in the Lifecycle Marketing team, you will join the team that designs and delivers digital engagements across the customer lifecycle, reporting to the Sr.
Manager of Lifecycle Marketing, hybrid, or onsite.
Our team owns, creates, and activates impactful marketing strategies to promote adoption, engagement, and renewal rates through owned touchpoints and in-product experiences.
You will own and activate a series of marketing strategies/projects to improve the digital post-purchase experiences of customers across varied products of Autodesk and across all markets in EMEA and globally.
You will partner with regional & global Customer Success teams and other cross-functional stakeholders to ensure the marketing activities are aligned with the business goals.
Responsibilities Strategy & Activation - Develop comprehensive lifecycle marketing projects that improve engagement, satisfaction, and retention across EMEA and global markets.
- Partner with regional & global cross-functional stakeholders (customer success, operations, data, product, and engineering) to ensure a seamless customer journey throughout the lifecycle.
Ownership - Manage digital post-purchase projects end-to-end as a strategic lead and project manager, identifying opportunities and implementing improvements along the way.
- Turn insights into go-to-market initiatives through orchestrated digital experiences, email campaigns, or experiments.
- Examine existing experiences' effectiveness against core metrics, suggest A/B tests to drive improved impact on engagement and renewal rates.
Measurement & Reporting - Define and track goals for lifecycle marketing initiatives.
- Analyze campaign performance and customer data to identify trends and inform future opportunities.
- Prepare insightful reports and presentations to communicate results to stakeholders and senior leaders across the globe.
Minimum Qualifications Overall 10 years with a minimum of 5+ years in Marketing / Lifecycle Marketing / Customer Experience Management or related experience from a B2B, SaaS background.
Experience implementing data-driven marketing strategies based on customer behavior and product usage insights towards adoption and engagement.
Demonstrated experience working across marketing functions collaboratively with APAC, Japan, EMEA, and global stakeholders from customer success, operations, data, product, and engineering teams.
Experience working with marketing automation platforms, Journey Orchestration, and customer data platforms.
Excellent at interpreting data, insights, and reports.
#LI-SH1 Learn More About Autodesk Welcome to Autodesk!
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Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
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Salary Transparency Salary is one part of Autodesk's competitive compensation package.
Offers are based on the candidate's experience and geographic location.
In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
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