Your Opportunity
Get ready to be the "Digital Acceleration Leader" for the Iberia cluster (Spain, Portugal and Andorra). You will be accountable to ensure that the team have the capabilities, connectivity, processes & execution standards to accelerate our performance in the local Digital ecosystem through leadership of the local 'Digital Front Line Council' (DFLC). A key success factor will be your ability to influence and leverage networks like local sales and marketing, Region and /Global teams. You will live and breathe execution by partnering with Marketing and Sales to test and learn on seamless consumer journeys and unlock 121 marketing opportunities. As the Digital champion,
your role is to break barriers so we can deliver compelling and relevant digital consumer and customer experiences. You will be a key partner to the Local Leadership team as well as the Region's digital acceleration community. This role is a key change agent, essential to execute our Global Best10 strategy and beyond, and with the opportunity to leave a tangible business legacy.
About You
You don't take 'no' for an answer. You are passionate about digital and already have proven expertise in digital marketing with strong analytical skills. You love the creative friction that comes from working cross functions and borders. You know that Digital is not a department, it is part of every person´s job. You are a people person, working effectively in the matrix and developing talent. You are ambitious, entrepreneurial but realise that you need to go fast as a team, and not an individual, or you will fail. You love and understand the industry and Bacardi and you already know 10 ways that new digital technologies can help us improve how we do business today.
Responsibilities
With our Consumer at the heart, your key focus will be to:
Lead the Digital acceleration mission at Bacardi for the Iberia cluster to ensure we most effectively disrupt consumer journeys in an increasingly omnichannel world, and win with customer.Make regular assessments of what we are doing in Digital Marketing to identify gaps and low hanging fruit (what & how we should do & what investment choices we make).Chair the IBERIA Digital Front Line Council (DFLC), a cross-function working group, to ensure we are progressing against our five Digital Jobs-To-Be-Done (JTBDs) with standardised monthly reporting to local Leadership team / EUROCEANIA Region.JTBD#1 Digital Capabilities & Culture:
Run annual Digital capabilities plan in partnership with Region/Global teams leveraging current platforms like eConsultancy & Bacardi Way of Growth with KPI of #employees upskilled. Organize monthly Digital inspiration sessions for key functions with external speakers/agencies. Ensure key Bacardi team members of the Iberia cluster have the right coaching/support to execute in locally executed Digital marketing skill areas including Reverse Mentoring with Local Leadership team. Be the reference for new tech developments via desk research, external connections + learning & development courses and industry talks. Represent Bacardi for the Iberia cluster at Digital industry events to both showcase and learn on Digital. Share and spin successful Digital marketing initiatives to other markets via the EUROCEANIA DFLC network.JTBD#2 Digital Commerce (DC) Excellence:
Lead DC Reporting with Measurement & Evaluation (M&E;) are integrated to the monthly Digital Front Line Council (DFLC). Reporting to enable a one full view of Digital Commerce for the Leadership Team and to Region/Global. Ensure availability and excellence on digital content across channels by understanding its purpose, audience, format, and lead A/B testing and local production when needed. (dCommerce and Sales). Leverage and embed the brand visual identity platform called Bacardi Content Hub. Ensure syndication of all major customers to Bacardi Content Hub in partnerships with Key Account Managers. Define strategy/tools to ensure optimal redirection from Social & Display into Commerce platforms.JTBD#3 Integrated & Digital Marketing Excellence:
Partner with local marketing team on Connections Planning at briefing stage & ongoing campaign management and agency coordination to maximise execution. Consult and validate media and digital plans before launch. Ensure availability and excellence on digital content across channels, by understanding its purpose, audience, format, whilst leading A/B testing and local production when needed. (Social & Paid Media). Establish seamless linkage to Search & Performance Marketing and coordinate with global and local teams. Drive connectivity of Media plans into through-the-line activities. Support deployment of best in class Social & Digital Influencer Marketing through fixing basics including consumer listening with Talkwalker and/or partnering on roll out or supporting Global initiatives like Social Studios.
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