Marketing Manager Kardex AutoStore Location: San Fernando de Henares (Madrid)
Time Type: Full time
Posted On: Posted 6 Days Ago
Job Requisition ID: JR102909
We are looking for an experienced and passionate B2B Marketing Manager with a performance mindset to join our global Kardex AutoStore Marketing Team – preferably with industry experience in warehouse automation or intralogistics in France and Iberia region.
In this position, the ideal candidate will execute local and regional marketing online and offline initiatives and drive lead generation for the AutoStore business.
The Marketing Manager for Kardex AutoStore is responsible for driving inbound campaigns for a B2B audience and represents a strong understanding of the dynamics of multiple marketing channels, and their impact on awareness, engagement, conversion, and demand generation.
Successful candidates will have a strong background in creating and promoting compelling content to address each stage of the buyer's journey, including production of customer stories, video case studies, white papers, and orchestrating online and offline events and exhibitions.
Your Tasks: Online & Offline Events: Executing the regional marketing mix both on- & offline including direct marketing, exhibitions & events, intralogistics literature and customer relations in line with our brand and corporate guidelines.
Orchestrating customer and industry events and exhibitions according to global standards and local requirements.Content Development: Creating and promoting compelling regional AutoStore content for our key target audience in France, Spain, and Portugal on digital media to address each stage of the buyer's journey.
Producing local customer stories for local on- & offline media.
Repurposing top-performing content into micro content assets to engage our target audience.
Crafting 'snackable' content for social media channels, particularly LinkedIn and YouTube.Inbound Marketing: Apply a strong understanding of inbound marketing methodologies, comprehending the dynamics of multiple marketing channels, and their impact on awareness, engagement, conversion, and overall demand generation.Lead Generation: Regional lead qualification and nurturing for the AutoStore business.
Follow up on leads until handover to sales.Team Collaboration: Effectively communicate complex information within a diverse team.
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