Customer Marketing Manager On Trade

With our consumer at the heart your key focus will be: Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.Ongoing management of A&P budgets, including phasing and invoice/PO processes.Working closely with a team of Activations Managers to ensure perfect execution in Key Cities and Hotspots.
#J-18808-Ljbffr