Job Overview
The Customer Marketing Manager will be responsible for creating, implementing, and executing actions aimed at building relationships with customers. This position will mainly consist of promoting Esker's solutions by cross-selling, in accordance with Esker Ibérica's marketing strategy and in coordination with the other marketing areas which are New Business Marketing and Digital Marketing.
Main Responsibilities:
Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:
Strategy, Analysis, and Coordination:
Design the Customer Marketing strategy and plan, working closely with the Marketing Manager, and coordinating with sales, CX, and other marketing areas.
Execution/Implementation:
Create and deliver e-mail marketing related to customers about information, cross-selling, invitations, surveys, etc.
Define and update target lists per solution and industry vertical, working closely with the Data Analyst.
Assume project leadership for the creation of Customer Press Releases and testimonies.
Create, plan, and organize customer-focused events (including Impact Awards).
Build and set up customer-focused webinars.
Support communication on customers in social media, together with Digital Marketing.
Ensure all customer material is correctly exposed on our website and digital platforms.
Provide Sales support (PPT, video, brochures, etc.) that include customer stories, videos, etc.
Support to ABM strategies together with the New Business Marketing Manager.
Collaborate with other areas such as Alliances whenever a customer is involved.
Produce Gartner's Peer Insight References.
Education:
Education in Marketing, Communication, Advertising, or similar.
High level of English.
Experience:
5+ years of experience in marketing roles.
Background managing marketing projects.
Demonstrable experience in planning, implementing, and executing marketing plans.
Demonstrable experience in creating and organizing events.
Hard Skills:
CRM: Salesforce or similar.
Marketing Automation: Marketo or similar.
Graphic design: Canva, Photoshop, or similar.
MS Office: Excel, PowerPoint.
Webinar platforms: Goldcast or similar.
Website edition (CMS): Drupal or similar.
SEO/SEM: Familiar with GA, Semrush, others.
Social: LinkedIn, YouTube, Vidyard.
Copywriting: Good skills (demonstrable).
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