.Job title: Customer Marketing Manager Location: Ceuta/Leeds/Dublin/Malta Overview of the role: We are looking for a Customer Marketing Manager to join our PokerStars Marketing team (part of Flutter International) reporting to the Head of Customer Marketing.
This is your chance to be an important part of the world's largest gaming organization – Flutter Entertainment.
An integral part of the Flutter family, PokerStars is the world's leading poker brand with customers all over the globe.
Reporting into the Head of Customer Marketing, your primary responsibility will be creating customer communication plans which deliver on our commercial objectives.
You will lead on the creation of detailed customer communication plans, targeting strategies, development of actionable insights in customer communications and the generation of communication that engages customers through a strong brand story and personalized narrative.
You will oversee the communication analysis and test & learn plans that consistently improve performance and enable clear reporting and recommendations to a range of senior stakeholders across marketing and commercial.
Central to this role is to ensure that PokerStars Customer Marketing strategy grows both customer engagement and value through automated, best-in-class communication bringing the brand to life and personalizing our customer content across all channels whilst meeting regulatory and legislative requirements.
What you'll do: As a Customer Marketing Manager, you will maximise overall brand and channel engagement, increase the size, marketability and value of the PS brands' customer bases through a variety of lifecycle strategies aligned to business and marketing outcomes ultimately activating more customers, keeping more of them engaged for longer and distributing bonus investment appropriately to result in greater value for the PokerStars business.
This individual will work closely with the Commercial, Marketing, Insight, Data, Product and MarTech teams along with other teams across the business.
They will be the key point of contact for all communication planning across the markets you work on.
Work closely with commercial, generosity and marketing counterparts to develop a communication strategy and plan which increases customer value and engagement, with a focus on ensuring communications are relevant and personalised speaking to the customer throughout their lifecycle as on brand.
Be responsible for the development of communication plans and briefs to ensure successful execution of customer communication which deliver upon commercial objectives