.There are not many times in your career when you get the opportunity to be part of a multi-billion-dollar franchise, work with great people and build out your resume.
Welcome to HP's Consumer Services and Solutions organization!
With CSS, our goal is to address the #1 pain point consumers have been telling us about printing and personal computing.
Through a new and innovative model, we are transforming the print and pc market by providing customers convenience and savings with HP Instant Ink and All In Plan services.
CSS represents one of the top strategic priorities for HP and will give you visibility at the highest levels in the company.
You could be part of this team building new CLM solutions.As a Customer Lifecycle Manager, you will be a crucial part of the CSS CLM team focused on driving customer retention and revenue per subscriber.
Your responsibilities will include developing and executing programs and initiatives to drive higher engagement and retention within our customer base.
You will execute campaigns through multiple channels including email, SMS and push notifications, in-app and online experiences.
Your main objective will be to grow and retain key consumer segments through compelling marketing that drives satisfaction and reduces churn.
This role involves a data-driven approach to reviewing consumer marketing efforts and consumer preferences to identify trends.
You will partner with the product, growth, customer support and design teams to develop and execute campaigns and solutions that optimize HP Instant Ink and All in Plan customer's experience.Responsibilities* Propose and execute programs to retain and grow customers across the customer lifecycle.
* Launch experiments designed to increase subscriber engagement, retention, and revenue.
Implement winning concepts at scale.
* Design, launch, and improve subscriber communications experiences for new and existing services.
Develop customer journeys to guide experience design.
* Work with Product Management and Engineering teams to enhance product and improve KPIs.
* Lead customer communications initiatives (email, app, web, SMS) to improve engagement and retention, maintaining consistent messaging throughout customer interactions.
* Measure initiative performance and communicate results.
* Champion customer perspective using a thorough understanding of customer data, survey feedback and NPS feedback.
* Use creativity, analytical horsepower, customer empathy, and product understanding to build business cases for new initiatives.Requirements* Bachelor's degree with emphasis on communications, marketing, or business.
MBA or applicable Masters degree a plus.
* 7+ years of experience leading customer-centric email, CRM and/or multi-channel engagement, retention or lifecycle marketing programs.
Experience in a digital subscription business, digital agency and/or work experience at leading digital company highly desired