Our client, one of the top fashion retailers, is looking for an individual that will be responsible for developing, coordinating, and optimizing campaigns aimed at attracting new customers while personalizing shopping experiences to maximize customer retention and loyalty. Additionally, they will lead the planning of communications for the client's customer base, aligning with the customer lifecycle and product and brand needs.
Key ResponsibilitiesCustomer Acquisition StrategiesCollaborates with eCommerce, Performance Marketing, Brand, Communication, and Retail teams to ensure effective alignment in acquisition strategies.Defines acquisition objectives for key markets and channels.Coordinates digital marketing strategies, including SEO, SEM, social media, email marketing, affiliates, and partnerships.Oversees digital marketing campaign implementation to attract new customers.Monitors and analyzes campaign performance using KPIs, adjusting strategies as needed to optimize results.Measures acquisition strategy effectiveness, providing regular performance reports and recommendations for continuous improvement.Customer PersonalizationDevelops data-driven personalization strategies to enhance customer experiences.Consolidates the global personalization vision and its application across touchpoints with stakeholders.Implements a roadmap integrating eCommerce, CRM, and branding needs, in coordination with Advanced Analytics teams.Leverages customer behavior insights to personalize navigation, product recommendations, and web content with digital product and merchandising teams.Oversees data collection and analysis to inform personalization strategies.Stays current with the latest personalization and eCommerce trends and technologies.Strategic Communication PlanningDevelops an annual and monthly communication plan for the client's existing customer base.Defines communication and content policies, integrating product campaigns, promotions, brand collaborations, and loyalty program communications.Previous Experience and QualificationsBachelor's degree in Marketing, Business Administration, eCommerce, or a related field.At least 5 years of experience in customer acquisition and personalization roles, preferably in eCommerce or fashion retail. Strategy consultative experience in a top firm is a plus.Strong knowledge of digital marketing strategies, data analysis, and personalization tools.Experience with digital marketing platforms and analytics tools (Google Analytics, CRM, marketing automation).Excellent analytical skills with the ability to translate data into effective strategies.Strong communication and leadership skills to collaborate with multidisciplinary teams.Proactive, creative, and results-oriented.If you've got a strategical mindset, are proactive, and love challenges, we want to meet you!!!
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