Jul 13, 2024 - Leadtech is hiring a remote Marketing Data Analyst. Location: Spain. We're looking for a Marketing Data Analyst who is passionate about their work, adapts easily, and shares our company values!
A little bit about us: Leadtech has been fostering and developing innovative digital businesses across several industries since 2009. It has since then expanded to a team of over 500 committed employees working all over Spain. We are thrilled to have more than 23 nationalities working together and are very proud to see that our products and services are enjoyed by millions of users monthly around the globe.
How you will make a difference:Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.Preparation of analytical reports and dashboards (including visualization) for the marketing team.Creation of Google Sheets scripts to connect data from different reports and Google Sheets.High experience and skill level in Microsoft Excel / Google Sheets.Analysis of product & marketing metrics correlation and identification of their drivers.Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights.Develop the SKAN measurement approach for Google, Meta, and TikTok.Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals.Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.Analyze performance impact of any product and marketing strategy changes.Cooperate with Marketing and Product teams to actively increase project profitability.Collaborate with the BI department to create and maintain data visualization dashboards.Requirements:Bachelor's degree in a STEM field or similar.Experience working as an Analyst of at least 3 years.Strong knowledge of app attribution tools commonly used in the mobile advertising industry.Strong knowledge of machine learning and statistics techniques.Strong communication skills and the ability to translate technical findings into clear business recommendations.In-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.Experience working with data visualization tools.Experience with setting up and managing event tracking in mobile apps, especially with a focus on SKAN, Firebase, Meta, etc.Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams.Proactive attitude and results-oriented.
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