Company Introduction:Apex is a growing agency focused on Conversion Rate Optimization (CRO), aimed at boosting client sales without increasing ad budgets.
We work with top e-commerce brands to enhance their websites, using data and proven strategies to drive growth.With a solid record of delivering results, we combine technical skills with a focus on improving user experience.
As we expand, we offer opportunities to work with a talented team, solving challenges and applying advanced CRO methods.If you're looking to make a difference and help e-commerce businesses grow, alongside a team of driven professionals, consider joining the Apex team.About the Role The Conversion Rate Optimization Expert is responsible for enhancing the performance of our clients' websites by implementing data-driven strategies that maximize their conversion rates.This position plays a key role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance.
You will collaborate closely with copywriters, designers, web developers, and other team members.Your responsibilities will include developing Conversion Rate Optimization (CRO) strategies for our clients, auditing their websites to identify optimization opportunities, running A/B and multivariate tests to determine the changes needed, and working with our internal teams to execute, monitor, and further improve the results of the optimizations implemented.General responsibilities: The responsibilities of our Conversion Rate Optimization Expert include, but are not limited to:Developing and implementing tailored, data-driven backend CRO strategies for our agency's clients to enhance their website performance and maximize conversion ratesPerforming thorough brand audits of clients' websites to identify areas for improvementConducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimizationDesigning, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implementedOptimizing brands' landing and product pages, checkout flows, and overall website architectureCollaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction pointsMonitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvementTranslating complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisionsStaying up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries to continuously refine your own strategies and practicesMaintaining thorough documentation of all CRO projects, including test results and client interactions, to track progress and outcomesAssisting in the development of CRO case studies and success stories for marketing purposesOverall, the Conversion Rate Optimization Expert will play an important role in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence, enhance user experiences, and ultimately increase conversion rates across their e-commerce platforms.Position specifications:The Conversion Rate Optimization Expert position includes committing to the following:Full-time commitment while overlapping with our standard office hours (10:00 AM to 6:00 PM UK time)Consistently maintaining an average workload of 40 hours per weekFixed-rate monthly salary paid in USDA 30-day notice period of one calendar monthKey requirements: The Conversion Rate Optimization Expert position has the following key requirements:A minimum of 3 years of experience in the CRO fieldProven experience in a similar CRO role, specifically within the e-commerce industryA proven track record of improving conversion rates for e-commerce clientsProficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.Com as well as excellent data analysis skills to provide actionable insights to our clientsA strong understanding of UX/UI principles and how they affect conversion ratesA demonstrated ability to run A/B and multivariate tests from start to finishExperience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user's experienceBeing familiar with heatmaps, session recordings, and user feedback toolsStrong communication skills for effectively presenting test results and recommendations to the team and the clients (direct client communication will not be a requirement of the role, at least not as originally intended)A proactive attitude with a strong focus on delivering high-quality resultsBeing able to work independently and as part of a cross-functional teamBeing able to handle multiple projects and deadlines simultaneouslyAn excellent attention to detail and a commitment to producing high-quality workStrong problem-solving skills and a proactive approach to finding solutionsFamiliarity with working autonomously and managing your own time independently and effectivelyMust have a stable internet connection and a laptop or PCExcellent verbal and written communication skills in English (You must be fluent in English, although English doesn't have to be your native language)Being open to receiving feedback and constructive criticism and improving on itMust be available and responsive during our office hours (10:00 AM to 6:00 PM UK time)Must be able to consistently work full-time#J-18808-Ljbffr