.We Are Denim Heads.We love denim. Live and breathe it. It's in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be a force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.Denim is in our DNA, our people are our stitching.Join the denim heads making raw denim!Here's what we'll do together:Digital is a key strategic priority for G-Star, accounting for a large part of our Direct-To-Consumer revenue. In the last years we have invested heavily in systems as well as people becoming data and customer driven. This is also enabling us to scale our CRO team, which is seen as a vital part in achieving our digital strategy.As CRO Specialist at G-Star, you are the go-to person for A/B testing. You will work closely with the CRO Analyst who conducts deep dive research into business questions and tangible suggestions for optimization. As a team, we discuss and prioritize opportunities to test. From there on, you translate the opportunities to proper test cards and manage the test planning. You make sure that the process runs smoothly from opportunity, to developing the test and finally launching it. Once the test is live, you'll monitor performance and interaction. You will work with our external CRO partner who supports this process.You will be involved in the entire CRO process and support in answering bigger business questions. Therefore, you have regular contact with stakeholders throughout the business, including the UX lead, trade managers, developer teams, and POs.You will have a close collaboration with the UX team, trade team, CRM/CDP team, and digital marketing team. You'll work together on common goals and creating a seamless user experience. You will also help them with A/B testing and provide advice from a CRO point of view. Next to that, you are the contact for the third parties we work with. Together we work on gaining the highest profit from our platforms (web + APP) in a global landscape. Experience with (data) research is key, as we work data driven.Your tasks & responsibilities:Responsible for execution of the test planning and stakeholder management.Discover opportunities to optimize our platforms.Manage our backlog of A/B test ideas.Translate opportunities to detailed test cards.Briefing of the tests to our external CRO partner.Managing the CRO program pipeline from opportunity and development of the test to launching and monitoring performance.You guarantee the quality of the experiments.What you bring to the table:You have a hands-on mentality, good planning and organization skills and are analytically inclined.2+ years of experience with A/B testing as CRO Specialist
