Who are we: At Pearson, our mission is to add life to a lifetime of learning.
We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.
Our vision is to help everyone realize the life they imagine through learning.
We are committed to bravery, decency, and imagination in everything we do.
Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape.
Opportunity: We have a fantastic opportunity for a CRO Data Analyst to join Pearson's world-leading English Language Learning (ELL) division to help build deeper, data-driven insights into our flagship global English language test portfolio, including the Pearson Test of English (PTE).
Role Overview: Working as part of the ELL Marketing's eCommerce team, the right individual will have strong foundational skills in Google Marketing Cloud reporting applications.
You will work closely with teams across Marketing, Technology, and Product to extract, analyze, and visualize data about our current digital experience, and to create insights and observations that help steer everything from our marketing and CRO strategies to our UX and digital product roadmaps.
Ultimately, your contributions will help us to grow our revenues, market share, and build better experiences for millions of customers.
Key responsibilities Research and analyze multiple data sources to identify emerging trends and issues that inform our optimization and development roadmaps – including:web analytics (GA4, heatmap & session replay)eCommerceinternal and external search keywords and queriesmarketing CRMNet Promoter Score (NPS)Develop comprehensive traffic forecasts to support broader eCommerce trading goals.
Monitor performance with weekly CRM trading reports to assess their contribution to revenue vs target.Prepare and present findings to stakeholders, translating complex data into clear, actionable recommendations.Input into the development of A/B testing strategies and analyze results to inform future marketing campaigns.Monitor and analyze competitor performance and industry trends to identify best practices.Ensure data integrity and accuracy through regular audits and validation processes.Qualifications & experience Relevant qualifications in Data Science, Statistics, Economics, Marketing, or a related field.Proven experience as a Data Analyst, preferably with a focus on digital marketing and D2C audiences.Proficiency in Google Marketing Cloud tools (e.g., GA4, Google Tag Manager, Google Search Console, BigQuery).Strong analytical skills with the ability to interpret complex data sets.Experience with data visualization tools (e.g., Tableau, Google Looker Studio).Familiarity with standard compliance practices (GDPR, etc).Excellent communication skills, with the ability to present findings to non-technical stakeholders.Familiarity with SQL or other data querying languages is a plus.Detail-oriented and able to manage multiple projects simultaneously.Diversity, Equity & Inclusion We're committed to equity and opportunity, so that all learners can realize the life they imagine and see themselves in our services and products.
We believe learning is a powerful force for change and that diversity, equity, and inclusion are fundamental to who we are.
We're committed to addressing all forms of systematic racism, discrimination, and inequality in everything we do.
Pearson is an equal opportunities employer.
We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
What to expect from Pearson Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine.
We do this by creating vibrant and enriching learning experiences designed for real-life impact.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify.
We want a team that represents a variety of backgrounds, perspectives, and skills.
The more inclusive we are, the better our work will be.
Job: MARKETING
Organization: English Language Learning
Schedule: FULL_TIME
Req ID: 17841
#J-18808-Ljbffr