Job DescriptionJetcost is looking for a CRM and Social Media Specialist for its Marketing team based in Chiasso.The ideal candidate has a natural passion for communication, user engagement, and content creation, is highly creative and aware of the power of communication to create engagement, drive results, and inspire people's behaviors.As our new CRM and Social Media Specialist, you will be part of an international and cross-functional team, you will execute CRM and Social marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to retain more customers and increase the unitary margin.With your team, you will be responsible for the execution related to CRM, content, and channel optimization (CRM, SMM), brand consistency, analytics, and meaningful measurement. You will also plan and deliver email campaigns across all product categories and segments improving customer retention and loyalty through customers.Your responsibilities will include the successful implementation of our user-centric CRM and Content Strategy, working closely with the specialists responsible for our Traffic Acquisition to distribute multi-channel campaigns, and reaching correspondent KPIs always bearing in mind that our common goal is to entertain, inspire, inform, and assist our users.Key ResponsibilitiesCreate and implement a successful CRM Strategy leveraging all available Users' BasesCreate unique content for our CRM strategy, products, initiatives, and different channelsEnsure the publication of high-quality content that is in line with our content strategy and our short-term and long-term marketing goalsPush this content through CRM and Social Media channelsProviding and contributing to the requirements and specifications for our CRM and content-related projects, clearly communicating and maintaining relationships with all stakeholders, acting as the main point of contact for the Technical and Project Management team throughout the project's implementation phasesTrack performance and progress using qualitative and quantitative metrics to measure the success of your initiativesProve the success of our content projects by following up with reports on their performanceBuild visually engaging newsletters, clearly highlighting the benefits for the customer and generating high engagement.Management and analysis of the customer database to provide insight and recommendations for future campaigns.Qualifications2+ years CRM and Social Media and writing experienceExperience using a customer engagement platform (Braze as a plus)Excellent understanding of content marketing, demand generation, and the customer life cycleAbility to deliver and convey measurable results using digital marketing analytics and tools (Google Analytics, Excel, Data Studio)Exceptional understanding of how to optimize content for success on Social and CRM lifecycle and different platforms: formats, copy, metrics, KPIExperience in the online Travel sectorIn-depth understanding of CRM and web analytics toolsProficient user of email platforms, Google Analytics, and ExcelAbilities/qualitiesThorough and meticulous with extreme attention to detail.Proactive team player working across various business unitsSelf-motivated, tenacious, uses initiative and problem solverStrong organizational, planning, and analytical skills
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