Crm Operations Manager Commercial London

Detalles de la oferta

.We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline Now Europe's number 1 downloaded rail app, with over 125 million monthly visits and £5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be. Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. Job Description CRM Operations Manager London (Hybrid, 40% in office) We're looking for a highly motivated individual with a background in the technical side of CRM (email/push) and both an aptitude and a desire to grow their knowledge and skillset in a fast paced, yet supportive, environment. The ideal candidate will be technically minded with a solid understanding of how data can be used to power CRM. This is an exciting role providing the opportunity to deliver best-in-class, multichannel engagement programmes by leveraging our huge datasets and working closely with a wide range of stakeholders. The role requires close collaboration with the CRM Campaigns, CRM Data, Data Science, and Engineering teams, providing plenty of breadth for cross-functional learning and idea generation. As a CRM Operations Manager at Trainline, you will... Work closely with the CRM Data and CRM Campaigns teams to use our customer model and deliver highly engaging communications & journeys across all markets. Build complex, high volume and dynamic marketing campaigns in Braze, leveraging Liquid template language and other tools. Oversee the deployment of our marketing and service communications to ensure efficient and optimised content for our customers – delivering the right message at the right time. Exhibit excellent stakeholder management and be competent at translating stakeholders' technical requirements into simplified campaign processes/documentation. Continue to develop and discover new features/improvements and ideas to support the overall CRM strategy, being able to communicate this to the rest of the business. Be the subject matter expert of our customer engagement platform (Braze). Document processes and implementations for key projects. Qualifications Technical management of marketing platform(s) – CEP/ESP/IMP. Braze platform ideal. Ownership of building complex customer journeys and automations. Experience with segmentation, A/B testing best practices, and setting up always-on automations


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