.Back Market is the world's leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting!). Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering a high quality, accessible, and more eco-friendly alternative to buying new electronics.As a CRM Manager, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys. You will be responsible for optimizing our in-product communication (Content Card) segmentation and personalization strategy within the Engagement team. We are looking for someone to join our CRM & Customer Engagement team on a mission from October to March 2025.YOUR MISSION (IF YOU CHOOSE TO ACCEPT): In-Product CRM Communication: Manage Dynamic Content: Oversee the delivery of personalized, dynamic in-product content to enhance user engagement.Optimize Communication Orchestration: Implement and refine communication strategies across various touchpoints to ensure seamless user experiences.Innovative Engagement: Collaborate with the Product team to develop new touchpoints and innovative methods for engaging users within the product.Personalization: Data Collaboration: Work closely with the Engagement, Product, and Data teams to gather new user data points (including demographics, purchase history, browsing behavior, engagement metrics, etc).Refine Personalization and Segmentation: Utilize collected data to continuously improve segmentation and personalization efforts, ensuring tailored user experiences.CRM Segmentation: Evaluate and Improve Segmentation: Review and challenge existing segmentation definitions to ensure they are effective.A/B Testing: Conduct A/B tests on various segmentation strategies and marketing messages to identify the most effective approaches.LTV Recommendations: Provide actionable recommendations to increase the Lifetime Value (LTV) of specific customer segments.YOU ARE IN THE RIGHT PLACE IF YOU HAVE: Several years (4+) of experience working in CRM.Knowing Braze is a BIG plus.A good balance of statistical/technical skills, business acumen, and communication skills.Strong understanding of customer shopping behaviors online.Excellent communication skills across different countries and cultures.Proficiency in data analysis tools and languages (Google Analytics, Tableau, SQL, Python).Ability to make business decisions with a data-driven approach.Self-motivated, ability to be proactive in a fast-paced environment.WHY SHOULD YOU JOIN US? A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence.A meaningful company: we became a mission-driven company in January 2022
