.JOB DESCRIPTION Job Title: CRM Data Manager Grade: C2 Job Family: Marketing Reports To: Senior Digital Transformation Manager Line of Business: English Language Learning Location: SpainWho are we: At Pearson, our mission is to add life to a lifetime of learning.
We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.
Our vision is to help everyone realize the life they imagine through learning.
We are committed to bravery, decency, and imagination in everything we do.
Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape.
We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions.
We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results.
Learn more at: Our Company | Pearson plcPosition description:Purpose:The CRM Data Manager will be responsible for managing and manipulating data to drive data-driven campaigns, ensuring data quality and accuracy, and providing actionable insights to inform marketing, technology and sales strategies.Key responsibilities:Data management and manipulation for ELL marketingOwn the CRM data landscape, ensuring data is robust, available and correct.Own the end-to-end process for data uploads ensuring a consistent and high-quality approach.Process improvement and automation proposalsContinually look for opportunities to improve the way we handle our data, in line with Pearson's processes.Propose and implement automations to reduce manual work and improve efficiency.Targeting, segmentation and performance analysisAnalyse and report on campaign performance, using data to inform and improve future campaigns.Report on KPIs, including performance metrics and campaign ROI to ensure department targets are met.Define key performance indicators and set up dashboards to track them.Through continual optimisation, improve campaign performance by increasing relevancy through effective segmentation.Collaboration with other teamsWork with CRM Campaign Manager using data insights to inform campaign strategy.Collaborate with technology and system experts to create automations and reduce manual errors.Work with Sales to help manage the lead funnel, ensuring the quality of data is sufficient for sales and marketing.Data complianceMeet the highest standards of data privacy and regulatory compliance through implementing data governance policies, ensuring data quality and compliance with GDPR, and all other data protection laws