Introduction
Are you passionate about retention marketing? Do you love working on the customer journey? Are you a proactive, empathetic and analytical person?
Do you like working in a dynamic and open-minded environment? Are you passionate about cosmetics?
If so, keep reading we may have some great opportunities for YOU.
Your responsibilities
- CRM strategy development in more than 10 European markets.
- Collaborates in the definition of channel strategy, final target audience and campaign personalisation criteria with input from the Segmentation Specialist.
- Oversees an efficient campaign strategy across all channels (email, push, inbox, SMS, Whatsapp) with an emphasis on personalisation to ensure that the content sent across the channel mix is relevant to customers.
- Support and participation in the activities developed by the Marketing department: CRM, Design coordination, campaign launches.
- Discover, ideate and build communications across the customer LTV to improve acquisition and activation, engagement, and CLV.
- Implement and measure A/B testing activities to improve performance effectiveness and refresh best practices.
- Develop special interest topics and further development projects for the CRM team, bringing best practice and innovative approaches to campaigning.
- Support in content management to adapt the way in which we communicate with our customers.
Your profile
- Min. 2 years experience in lifecycle marketing, product or a similar field (preferably in an e-commerce industry).
- Knowledge of Shopify and Klaviyo is a plus.
- Data-driven approach to campaign analysis, testing and roadmap development.
- Experience owning, implementing and managing customer lifecycles (from acquisition to reactivation).
- Strong project & programme management ability.
- Content management and campaign copy.
- Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organisation.
- Fluent in English and Spanish.
Why us?
Benefits:
- In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance.
- You can really make the difference as any good idea can shape the future and the success of the company.
- Excellent Family Medical insurance.
- Product Discounts.
- Free coffee and chocolate!
- Fresh fruits every week!
- Casual & Pet-friendly office environment.
- People. Work with talented, committed and supportive teammates.
- International environment with more than 10 nationalities.
- No politics or bureaucracy.
- Office based in Barcelona city center, Sant Gervasi.
- Work in a company that you will be proud of.
Values
- People first: we consider that everyone's well-being makes us work better and therefore with better results.
- Diversity: the best ideas can come from anyone. That is why we encourage inclusion so that everyone feels at home.
- Dynamism: we are a young startup and the pace is high, so you won't get bored.
- Tolerance to error: we always say that it is better to ask for forgiveness than permission.
- Independence: if you want to go far, here you can get it.
- Sustainability: we are always thinking about how we can help the planet.
- No offices: decisions are made quickly, there is no hierarchical command.
About us
COCUNAT is the digital native cosmetics brand with the greatest projection due to its disruptive nature, creating products with highly complex R&D and its innovative way of transmitting and communicating the brand's vision to the millennial market.
Winner of 26 BEAUTY AWARDS and future of cosmetics by disrupting the sector giving the consumer the power to change the industry and make it healthier, more sustainable and safer.
COCUNAT, based in Barcelona, is the creator of the T OXIC FREE concept, a philosophy that drives a new positive, friendly and inspiring movement that makes people aware of undertaking a new, more sustainable one.
Today COCUNAT sells its products all over the world, having a strong presence in Europe and the United States.
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