Crm Campaign Manager (All Genders)

Detalles de la oferta

Company DescriptionMore than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce.
Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity.
At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.Job DescriptionCreates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
Works with our product, loyalty, marketing, and operations teams, will also ensure that communications are on-brand and impactful.
Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
Implementation of Central CRM campaigns (Push Notifications, Newsletters) Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing Benchmarking, providing new ideas for touchpoints in A/B test scenarios Aligns with other functions e.G., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.
Optional support: Sampling/Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A/B testing and analysis.
Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis).
Single point of contact to external print agencies.
Focusing on KPIs such as:Revenue generated through direct marketing channels Customer and/or sales retention "loyalty" Activation Engagement Reactivation Qualifications2-3 years of Marketing Automation and CRM experienceBSc+ degree in business administration, e-commerce, marketing, tech, or related field.Proficiency in customer data and CRM processes, ideally experience in FMCG; Analytical mindset and enthusiasm for understanding customers, driving CampaignsFluent in English, and one additional European Language (Italian, French, Spanish, German, Hungarian, Dutch)Demonstrated experience in managing complex, high-impact projectsAdditional InformationWith more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths.
Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.Our benefits:ð3/4 20% discount in our zooplus shopð Internal and external trainingð Team events#LI-Hybrid? 28 vacation days and days off on 24th and 31st of Decemberð? Corporate rates at a local gym chain (Body & Soul)ð Company mobile phone for work and personal useWant to know more?
Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.Zooplus is committed to equal opportunity.
We value and embrace diversity and inclusion of all Team Members.SummaryType: Full-timeFunction: MarketingExperience level: Mid-Senior LevelIndustry: Retail


Salario Nominal: A convenir

Fuente: Talent_Ppc

Requisitos

Coordinador/A Oficina Analítica

TU MISIÓNCoordinación de proyectos e iniciativas de analítica de datos desde el origen hasta la implantación en la plataforma de analítica avanzada. Este rol...


Iris Global Soluciones - Madrid

Publicado 8 days ago

Cro & Digital Analyst (Trainee)

.Lo que buscamos es… Alguien con curiosidad por el mundo de la analítica digital y la optimización de conversiones, con ganas de aprender a tomar decisiones ...


Garaje De Ideas - Madrid

Publicado 22 days ago

Klang Games: Lead Game Engineer (F/M/D)

.At Klang, we create entertainment experiences that inspire people to deepen their understanding of the emergent nature of society and collectively envision ...


Join.Com - Madrid

Publicado 23 days ago

Performance Marketing Manager - Japanese Speaker

Performance Marketing Manager - Japanese Speaker Hi, we're Fever. We are the leading global live-entertainment discovery tech platform with a clear mission: ...


Fever - Madrid

Publicado 22 days ago

Built at: 2025-01-27T20:43:40.155Z