Your Opportunity Tropicfeel was born in 2017 to change how we travel by giving modern-day travelers the inspiration and innovation they need to lead an authentic and purposeful lifestyle. We're not just gear suppliers that love to travel—we're also people that look to inspire conscious exploring across our planet. Every action we take, and product we create, is to continue our journey to becoming a company dedicated to responsible and sustainable growth. We're a team of big dreamers at Tropicfeel, but we know that achieving those dreams requires action and collaboration. That's why we look for individuals who bring energy, a can-do attitude, and a commitment to teamwork—with authentic opinions and commitment to creating a positive impact in the world. We are looking for a CRM Specialist , who will lead the development and execution of Tropicfeel's CRM strategy to enhance customer engagement, segmentation, and loyalty. You'll optimize the customer journey through data-driven insights, marketing automation, and personalized campaigns, working cross-functionally to drive customer satisfaction and long-term value. Your challenge & roles: ? CRM Strategy and Implementation Customer Journey Optimization and Experience Enhancement Data & Customer Insights Analyst Your responsibilities CRM Strategy and Implementation Develop and execute the CRM strategy aligned with Tropicfeel's business objectives and customer-centric approach. Identify opportunities to optimize customer segmentation, engagement, and retention through data analysis and market research. Define and refine customer segments based on demographics, preferences, and behavior to facilitate targeted marketing campaigns. Implement personalized messaging, product recommendations, and tailored promotions to drive customer loyalty and increase customer lifetime value Plan, execute, and optimize CRM campaigns, including email marketing, customer surveys, loyalty programs, and referral programs. Create campaign briefs and coordinate with content specialists and designers for email creation. Review and provide feedback on email copy. Coordinate with the Brand team to align email campaigns with overall marketing initiatives. Customer Journey Optimization and Experience Enhancement Map the customer journey, identify pain points, and implement strategies to improve touchpoints, increase satisfaction, and drive repeat purchases. Manage the end-to-end process of email production; a/b testing, oversee the creation, checking, segmenting, scheduling and analysis of both broadcast and triggered campaigns. Lead the Marketing Automation initiatives for Tropicfeel by defining the strategy aligned with the Customer LifeCycle, planning and, in-platform execution of workflows and their optimization via A/B testing Review and update post-purchase emails sent through Narvar. Collaborate with cross-functional teams to ensure alignment and integration of CRM initiatives with overall marketing efforts. Data & Customer Insights Analyst: Conduct ongoing analysis of customer behavior across CRM and loyalty channels to extract valuable insights. Utilize data to optimize targeting, segmentation, and personalization within CRM and loyalty campaigns. Generate regular reports on customer engagement, campaign performance, and loyalty program success, making data-driven recommendations for future initiatives. What are we looking for?? Minimum 3-5 years of experience in a backpack brand. Have a background in Klaviyo software. Ability to communicate effectively (both written and verbal) in English. Spanish speaking will also be taken into consideration. Proficiency in Excel or Google Sheets Passion for email marketing and willing to improve skills from this channel Experience with loyalty programs, data analytics platforms, and/or marketing automation software will be highly valued. Basic knowledge of photo editing will be a plus What do we offer? Culture of freedom, flexibility, and trust Entrepreneurial environment that encourages innovation Flexible work with a hybrid policy (3 days at the office, 2 flexible days) ? English & Spanish free classes Pet-friendly office, bring your furry friends every day ?Daily fresh fruit, coffee & tea Team-building activities and work trips to paradise-like destinations Social benefits with Cobee cards, including discounts in restaurants, transportation & gym memberships ? Career growth through development programs ?50% discounts on Tropicfeel's products Craft beer, since having a good time is a serious business Barcelona-based job in cool Poblenou offices (L4), 10 minutes from the beach ? Working from paradise: One week a year the whole team goes to a remote place to work from paradise What happens next? We strive for a fast and efficient hiring process that benefits both you and us. CV Application review: We will review it as quickly as possible and update you on the next steps. Let's chat: Quick 20-30-minute chat with our Talent Acquisition & Business Partner / People Team about your experience and expectations for the role. Technical interview: You will be asked to prepare a technical case and come to our offices to present it to our Performance Marketing Manager. Final interview: Go deep with the Founder and/or Director of the Area. About Tropicfeel The popularity of global tourism has brought with it negative consequences that are impacting our society and planet. It is time to take action and change the way we understand travel. At Tropicfeel, we're leaders in product innovation within the travel gear industry . We prioritize quality over quantity, creating products that are informed by the needs and desires of our community of modern-day travelers. By harnessing the power of collaboration, we're challenging the status quo and paving the way towards a more responsible future. Let's change the way we travel