.Your Opportunity Tropicfeel was born in 2017 to change how we travel by giving modern-day travelers the inspiration and innovation they need to lead an authentic and purposeful lifestyle. We're not just gear suppliers that love to travel—we're also people that look to inspire conscious exploring across our planet. Every action we take, and product we create, is to continue our journey to becoming a company dedicated to responsible and sustainable growth. We're a team of big dreamers at Tropicfeel, but we know that achieving those dreams requires action and collaboration. That's why we look for individuals who bring energy, a can-do attitude, and a commitment to teamwork—with authentic opinions and commitment to creating a positive impact in the world. We are looking for a CRM Specialist , who will lead the development and execution of Tropicfeel's CRM strategy to enhance customer engagement, segmentation, and loyalty. You'll optimize the customer journey through data-driven insights, marketing automation, and personalized campaigns, working cross-functionally to drive customer satisfaction and long-term value. Your challenge & roles: CRM Strategy and Implementation Customer Journey Optimization and Experience Enhancement Data & Customer Insights Analyst Your responsibilities CRM Strategy and Implementation: Develop and execute the CRM strategy aligned with Tropicfeel's business objectives and customer-centric approach. Identify opportunities to optimize customer segmentation, engagement, and retention through data analysis and market research. Define and refine customer segments based on demographics, preferences, and behavior to facilitate targeted marketing campaigns. Implement personalized messaging, product recommendations, and tailored promotions to drive customer loyalty and increase customer lifetime value. Plan, execute, and optimize CRM campaigns, including email marketing, customer surveys, loyalty programs, and referral programs. Create campaign briefs and coordinate with content specialists and designers for email creation. Review and provide feedback on email copy. Coordinate with the Brand team to align email campaigns with overall marketing initiatives. Customer Journey Optimization and Experience Enhancement: Map the customer journey, identify pain points, and implement strategies to improve touchpoints, increase satisfaction, and drive repeat purchases. Manage the end-to-end process of email production; a/b testing, oversee the creation, checking, segmenting, scheduling and analysis of both broadcast and triggered campaigns. Lead the Marketing Automation initiatives for Tropicfeel by defining the strategy aligned with the Customer LifeCycle, planning and, in-platform execution of workflows and their optimization via A/B testing. Review and update post-purchase emails sent through Narvar