https://corporate.lastminute.com/careers/job/?id=743999962295853&jobName=CRM%20and%20Social%20Media%20SpecialistThe Company Jetcost is a metasearch website that enables users to search for and compare flights, hotels and rental cars from a range of suppliers. Jetcost websites operate in 38 countries across Europe, Asia and America. Jetcost is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry.Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.Job Description Jetcost is looking for a CRM and Social Media Specialist for its Marketing team based in Chiasso.The ideal candidate has a natural passion for communication, user engagement and content creation, is highly creative and aware of the power of communication to create engagement, drive results and inspire people's behaviors.As our new CRM and Social Media Specialist you will be part of an international and cross functional team, you will execute CRM and Social marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to retain more customers and increase the unitary margin.With your team, you will be responsible for the execution related to CRM, content and channel optimization (CRM, SMM), brand consistency, analytics and meaningful measurement. You will also plan and deliver e-mail campaigns across all product categories and segments improving the customer retention and loyalty through customers.Your responsibilities will include the successful implementation of our user-centric CRM and Content Strategy, working closely with the specialists being responsible for our Traffic Acquisition to distribute multi-channel campaigns, and reaching correspondent KPIs always bearing in mind that our common goal is to entertain, inspire, inform and assist our users.Key ResponsibilitiesCreate and implement a successful CRM Strategy leveraging all available Users' BasesCreate unique content for our CRM strategy, products, initiatives and different channelsEnsure the publication of high-quality content that is in line with our content strategy and our short-term and long-term marketing goalsPush this content through CRM and Social Media channelsProviding and contributing to the requirements and specifications for our CRM and content related projects, clearly communicating and maintaining relationships with all stakeholders, acting as main point of contact for Technical and Project Management team throughout project's implementation phasesTrack performance and progress using qualitative and quantitative metrics to measure the success of your initiativesProve the success of our content projects by following up with reports on their performanceBuild visually engaging newsletters, clearly highlighting the benefits for the customer and generating high engagement.Management and analysis of the customer database to provide insight and recommendations for future campaigns.Qualifications 2+ years CRM and Social Media and writing experienceExperience on using a customer engagement platform (Braze as a plus)Excellent understanding of content marketing, demand generation, and the customer life cycleAbility to deliver and convey measurable results using digital marketing analytics and tools (google analytics, Excel, data studio)Exceptional understanding of how to optimize content for success on Social and CRM lifecycle and different platforms: formats, copy, metrics, KPIExperience of the online Travel sectorIn depth understanding of CRM and web analytics toolsProficient user of email platforms, Google Analytics and ExcelAbilities/qualitiesThorough and meticulous with extreme attention to detail.Proactive team player working across various business unitsSelf-motivated, tenacious, uses initiative and problem solverStrong organisational, planning and analytical skillsAdditional Information By joining our company, you will have the chance to:Join a dynamic team in an inclusive-international environmentGrow thanks to the career journey and our internal mobility perspectiveManage your own schedule thanks to the flexible start and end of the working dayWork a shorter working week (36h), of which 4 hours on Friday morningGet focus time for learning, development, research, and deep work on Friday morningsWork partially or fully remote according to local lawsEnjoy continuous training thanks to our company platformBenefit from employee discounts on travelReceive 2 days off per year for the purpose of volunteeringReceive a bonus after 5 and one after 10 years in the companyGet free snacks / fruit / hot drinks / water / beverages at our officesParticipate in amazing winter and summer corporate eventsBenefit from extended parental or marriage leave#J-18808-Ljbffr
