About this Project:I'm looking for a graphic designer or a creative team specialized in creating visual content for advertising campaigns on social networks (mainly Facebook and Instagram ads).The project consists of designing 10 images in different formats (feed and stories) to promote a university academy.It is expected that the images are highly persuasive, conversion-oriented, and perfectly adapted to the norms and best practices of advertising on social networks.Each image must have two versions:Square format (x) for the feed of Facebook and Instagram.Vertical format (x) for stories on both platforms.Images should vary in terms of colors, visual style, typography, and tone, aiming to test which style performs best on each platform.Additionally, the ad copy should be adapted or proposed by the designer, always ensuring that it is concise, impactful, and aligned with the academy's objectives.The professional will have creative freedom to implement the necessary variations, provided they are based on good practices of digital marketing and optimization of advertising campaigns on social networks.If the designer considers it strategic to include a couple of short videos (between 15 and 30 seconds) to complement the campaign, we are open to discussing that possibility and adjusting the budget accordingly.Project Overview:The campaigns will primarily target a young audience, between 18 and 30 years old, who seeks to advance in their academic and professional training.Therefore, it is key that the images and potential videos reflect dynamism, modernity, and educational quality, while inviting action and generating an emotional connection with the audience.The ultimate goal is to maximize lead acquisition and increase conversions through visually appealing and optimized campaigns for each format.Previous experience in creating advertising content for the educational sector and using tools like Facebook Ads Manager, Instagram Ads, and integrating A/B testing strategies will be valued.Category: Design & MultimediaSubcategory: Images for Social NetworksWhat do you need? Create new images from scratchIs this a project or a position? ProjectRequired Availability: As neededDelivery Term: Not specifiedSkills Needed: Graphic Design, Adobe Illustrator, Adobe Photoshop, Facebook Animation, Corporate Brand Identity, Illustration, Internet Marketing, Marketing, Social Media Marketing#J-18808-Ljbffr