At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss. Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at 1/3 of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste. We're growing fast:
Our community of 108 million registered users and 245,000 active partners across 19 countries have together already saved 108 million meals from going to waste! In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards.
We're looking for an exceptional Performance Video Manager to join the Global Marketing superstar team at Too Good To Go in Copenhagen, London or Madrid.
Your MissionAs a Paid Video Performance Manager, you'll combine creative and analytical expertise to produce impactful video content that enhances our paid social and digital campaigns. You'll play a key role in shaping our paid creative strategy and developing streamlined workflows, ensuring our approach is both effective and scalable. By integrating data analysis, iterative testing, and user feedback, you'll drive measurable results and continuously optimise for engagement, reach, and conversion.
Your RoleOptimise for Performance:Leverage data insights to create video ads that drive key metrics like conversion, engagement, and brand awareness.Develop Strategy and Workflow:Collaborate with the team to refine our paid video strategy and establish workflows that maximise creative impact.Edit and Enhance Video Content:Work with content created by our Content Creators and internal Video Team to produce high performance videos that align with our brand's mission and tone of voice.Cross-Team Collaboration:Partner closely with the creative, marketing, and paid media teams to ensure video content maximises conversion rates and ROI.Content Management:Keep an organised, accessible library of assets and clips, enabling effective reuse based on performance data.UGC Integration:Strengthen authenticity by incorporating user-generated content into our paid video strategy, continuously refining our UGC approach.Data Analysis and Reporting:Track and report key video metrics (views, engagement, retention, conversions, ROI) to understand and improve content effectiveness across placements and formats.
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