WELCOME TO BRP
We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination, it's about the journey.
YOUR JOURNEY AT BRP
As the Country Marketing Lead for Spain and Italy, you will be at the forefront of some exciting evolutions on top of running our existing product lines - Can-Am ATV, SSV and Sea-Doo PWC. Can-Am, a leading off-road brand known for its high-performance ATVs and Side-By-Side vehicles, aims to provide farmers and professionals with top-notch equipment. Additionally, Can-Am Motorcycles is re-entering the market with a revolutionary line of electric models, intending to disrupt and redefine two-wheeled mobility. For this, we seek a passionate marketer with a customer-centric mindset and expertise in deploying consumer engagement strategies and activating local marketing initiatives. Reporting to the Regional Commercial Manager UK-IT-SP, this role involves collaboration with various stakeholders within the regional organization and external agency partners.
YOUR KEY RESPONSIBILITIES
Go-to-Market planning and execution: develop and implement a local annual Go-To-Market plan supporting the regional strategic priorities and the achievement of the sales and profitability targets for Can-Am offroad and Sea-Doo. Lead trade shows, events, demo days, website updates, and CRM campaigns.
Measure and report results, manage marketing budget.
Dealer Marketing: advise and support the network in building and executing local action plans enhancing consumer experience at dealership and driving retail. Support dealers with local marketing plans. Implement corporate marketing actions. Assist dealers in digital transformation.
Content Marketing & Public Relations: maximize brand visibility through earned media tactics. Create and share locally relevant content. Maintain media relationships and manage PR activities.
YOUR COMPETENCIES TO BE SUCCESSFUL IN THE ROLE
Business acumen with field marketing experience. Results-oriented, pragmatic, and accountable. Strong collaboration and communication skills. Ability to work in a matrix structure.
YOUR PROFILE AND EXPERIENCE
Bachelor in Marketing, Business Administration or similar. Around 3-5 years of experience in Marketing. Experience in the Utility/ Agriculture / Automotive / Powersport / Motorcycle business is a must. Fluency in English and Italian and Spanish languages is a must. Knowledge of digital marketing is a plus.
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