TransPerfect defines market-driven strategies to help brands reach and engage with global audiences. We handle all the planning, production and amplification of digital content, and measure performance to continuously improve results. Coming from many different backgrounds and specialties, our multicultural team works together to deliver online performance to clients worldwide.
We are looking for an experienced English Copywriter/Content Lead with a strong background in all forms of corporate communications and software product content. The ideal candidate will be adept at creating various content types, including website copy, landing pages, EDMs, social media posts, SEM content, newsletters, and blogs.
Key Accountabilities:Tailor marketing, product, and services content specifically for the legal services sector, ensuring clarity and engagement.Develop and manage high-quality content for various platforms, ensuring consistency in voice and style.Write website copy, landing pages, EDMs, social media posts, SEM content, newsletters, and blogs.Collaborate with the marketing and product teams to create content that aligns with our brand and business objectives.Utilize GenAI tools to enhance productivity and streamline content creation processes.Work closely with the digital marketing manager to use SEO tools for keyword research and competitor analysis, in addition to optimizing URLs, title tags, meta descriptions, headings, anchor text, and image alt text following best practices.Perform quality checks on deliverables.Generate ideas for new content themes and approaches.Ensure on-time delivery of all work undertaken to meet business objectives.Essential Requirements:Proven experience in corporate communications and software product content.High attention to detail.Demonstrated expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.Experience in copywriting for the legal domain, focusing on marketing, product, and services copy.Proficiency in using GenAI tools to improve productivity across various content types.Strong understanding of SEO best practices and ability to implement them in content creation.Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.Familiarity with the legal services industry.Creative and strategic thinker with a keen eye for detail.Ability to work independently and as part of a team in a fast-paced environment.Minimum Bachelor's degree or its equivalent (ideally in English language or similar).Native level proficiency in verbal and written English.To apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV. Thank you, we can't wait to find out more.
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