.Reinventing Sustainability at DcycleAt Dcycle, we are dedicated to developing technology that enables companies to face the challenge of our era: climate change. Our goal is to bridge the gap between companies and sustainability, making it really easy. We aim to be the number one sustainability technology for businesses worldwide, and for this, we seek the best. A team with a winning mindset, ambitious, and up to the challenge we are tackling.Join our team as a Content Marketing Specialist and help us create content that attracts and informs our target audience. As a content creator, you will be responsible for developing and executing content strategies that align with our brand and business objectives.You will work closely with the entire team to create blog posts, social media content, email campaigns, and other marketing materials that drive traffic, generate leads, and increase brand recognition. Your ability to research and analyze sustainability trends, as well as your strong communication skills, will be essential in creating content that resonates with our audience and drives results.Responsibilities: Develop and execute a comprehensive content marketing plan aligned with our business objectives and demand generation plans. Create high-quality content, including blog articles, eBooks, case studies, infographics, sales materials, newsletters, webinars, and social media posts, that educate and engage our B2B audience. Ensure that content aligns with our target audience, addressing their needs, challenges, and pain points. Translate complex technological concepts into compelling stories that our partners, clients, and prospects value. Optimize all content for SEO to increase search engine visibility, improving organic traffic and conversion metrics. Collaborate closely with the Marketing, Design, Product, Sales, and Customer Success teams to develop technical content aligned with our ESG management platform's value proposition. Conduct market research to identify trends, competitive actions, and behaviors of our target audience. Manage and maintain the editorial calendar, ensuring a regular and consistent schedule of content. Analyze and report the impact of content using analytical tools, adjusting strategy based on results and established KPIs. Participate in creating inbound marketing campaigns to generate qualified leads and nurture relationships with potential clients. Align content strategy with demand generation objectives, supporting sales and product initiatives to maximize market impact. Stay updated and create content according to European sustainability legislation and non-financial reporting, ensuring our materials are accurate and compliant with current regulations. Requirements: University degree in Marketing, Communication, Journalism, or a related field. Minimum of 2 years of experience in Content Marketing, preferably in the B2B SaaS sector
