.Hi there! We are Semrush, a global IT company developing our own product - a platform for digital marketers. And this is our Content Lead role for idea generators, planning geniuses, and natural-born analysts.Tasks in the role:Identify key product values, messages, offers and USP. Be the product expert and do customer research.Develop communication & content strategy aligned to product goals and metrics.Brainstorm and develop campaign concepts, content ideas. Do trendwatching.Manage the whole content product process: define the goal, the channel, the format of content - create texts and set a task to design - control production.Measure and improve content performance and report results.Go-to-market product features and launch campaigns to build brand awareness.Communicate with media partners, bloggers, clients to create success cases or place our content.Who we are looking for:At least 3 years of experience in copywriting for different formats (from SMM to long-read articles and white papers).Experience in creating content pipelines for B2B audience in US/European markets.At least 2 years of experience in IT (SaaS, edu, analytics will be a plus).Experience in go-to-market products, launching marketing campaigns and building brand awareness (ready to tell about these cases with measurable results).Excellent verbal and written English skills (native speaker will be a plus).Good understanding of 360 digital marketing and each channel, the AAARRR pipeline.Data-driven analytical approach / "product thinking" will be highly evaluated.SEO, CRM marketing, content production is a plus.Project management skills.Creative thinking will be a plus.Problem-solving approach in work, "can-do" attitude, but critical thinking will be a plus :)A bit about the team:The Listing Management tool is a simple solution for Local SEO (created in collaboration with Yext). The tool makes it easy to distribute your business data automatically to the most authoritative directories (70+ for the US, 40+ for other countries) and even make it voice search ready, with automatic distribution of the information to Amazon Alexa, Apple, Bing, and Google.You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.We will try to create all the right conditions for you to work and rest comfortably:Flexible working day start.Health insurance coverage.Working from a modern coworking space (or working from home).Internet coverage (up to 30 eur/month).Corporate events.Annual paid vacation (22 working or 30 calendar days).Training, courses, conferences.English and Spanish courses.Gifts for employees.Finally, a little more about our company:Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing