Informa Markets Division is the world's #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, connecting buyers and sellers and supporting the flow of business and trade in over a dozen specialist markets. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence, and more.
Requirements and Competence: Strategy and Management:Support and comply with the content marketing strategy aligned with the business and portfolio objectives provided by management for assigned events.Lead the team for the timely and objective fulfillment of activities, and monitor the work of editorial freelancers.Support budget control of each assigned event, providing timely reports to content management.Assist commercial areas in sales orientation of content sponsorships.Implement agile methodologies to improve the adaptability and operational efficiency of the assigned team.Physical Content:Create, coordinate, and propose new improvement strategies for the in-person content of the shows.Define and shape the conference program and all content areas of the event, confirm speakers, and provide timely follow-up from the beginning to the completion of the event.Support in the coordination and logistical monitoring of the sponsored content of each event.Digital Content:Create, coordinate, and monitor the digital content of the programs with the team: Content Blog, Video interviews, Industry Reports, Ebooks, etc.Propose and implement new strategies and formats of digital content to the content management of the different shows.Support in the coordination and logistical monitoring of the sponsored content of each event.PR Activities:Monitor, comply with, and maintain relationships with associations and strategic partners of the assigned events.Search for associations and media that can strengthen the events.Qualifications: Degree in Marketing, Administration, Public Relations, Communication, Journalism, or related areas.Advanced English proficiency.Experience in strategic marketing planning and people/team management: 2-4 years.Strong copywriting skills: Proficient in crafting compelling and persuasive copy that resonates with the target audience.Strong verbal and written communication skills with meticulous attention to detail.Adept at forming strong relationships with team members, stakeholders, and consumers.Additional Requirements: Experience in Events.Experience in Development Content.Proficiency in MS Office.Basic webpage publication skills in Adobe Experience Manager and WordPress.Experience with Adobe Analytics and/or Google Analytics.
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