.ROLE PURPOSEThe Content & Channel Manager (C&C; M) - Inflammation and Immunology leads strategy development and execution for omnichannel engagement with our customers. The C&C; M drives operational excellence at a country level and brings customer & marketplace insight into the brand teams to influence and shape local brand strategy. This role will deliver flawless execution of omnichannel marketing plans for a strong customer experience whilst creating sustainable value and accountability for the local budget.ORGANIZATIONAL RELATIONSHIPSThe C&C; M - Inflammation and Immunology has a strong relationship with all relevant internal stakeholders in country (e.G. sales team, product marketing, medical, omni-channel, digital, Biopharma Ops, finance, legal, etc.)PRIMARY RESPONSIBILITIESPromotes the adoption of digital channels of the customer facing colleagues.Collaborates closely with sales management to drive execution of omnichannel strategy and adoption of new tools and channels.Strategy Execution to Maximize Customer Impact.Delivery of HCP channel and content strategy in line with Above Brand/Business Unit operating plan.To be an integral member of brand marketing and cross functional teams, driving execution of digital, advising and providing input into the development of brand operational plans.Campaign management and performance; using analytics tools to map customer journeys and provide insight to support future roadmap.Expand e-Permissions and Pfizer Pro portal registration rates and ensure retention of active customers.Coordinates local and international resources related to new and updated tools, platforms, and digital marketing (DIT, NBA, Pfizer Pro, etc.).Maintain high compliance standards across multichannel assets in line with Future of Content policy and guidelines and local Code of Practice.Develop relationships with key internal stakeholders to improve customer journeys and experiences e.G. sales force, marketing, KAM, omni-channel, medical information.Support brand teams to simplify and navigate digital innovation.Champion Digital Marketing across the business to ensure it is considered and used effectively.Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility & developing regular forecast updates to aid financial planning.Analyze and evaluate the performance of campaigns and channels.Monitor competitors' multichannel activities.QUALIFICATIONSFluency in English language.5 years+ of commercial experience.Digital marketing experience is preferred.Must have excellent organizational skills/ ability to manage multiple projects in a fast-paced environment.Strong interpersonal, influence and communications skills.Knowledge of local regulatory policies.Strong project management skills.Track record of working collaboratively with others across functions.Demonstrates business acumen and entrepreneurial spirit
