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Store and/or access information on a device Personalised ads and content, ad and content measurement, audience insights and product development Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
Select basic ads Ads can be shown to you based on the content you're viewing, the app you're using, your approximate location, or your device type.
Create a personalised ads profile A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Personalised ads can be shown to you based on a profile about you.
Create a personalised content profile A profile can be built about you and your interests to show you personalised content that is relevant to you.
Personalised content can be shown to you based on a profile about you.
Measure ad performance The performance and effectiveness of ads that you see or interact with can be measured.
Measure content performance The performance and effectiveness of content that you see or interact with can be measured.
Apply market research to generate audience insights Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Develop and improve products Your data can be used to improve existing systems and software, and to develop new products
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.
Actively scan device characteristics for identification Your device can be identified based on a scan of your device's unique combination of characteristics.
Ensure security, prevent fraud, and debug Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
Technically deliver ads or content Your device can receive and send information that allows you to see and interact with ads and content.
Match and combine offline data sources Data from offline data sources can be combined with your online activity in support of one or more purposes
Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Receive and use automatically-sent device characteristics for identification y/o
We Care About Your Privacy We and our partners process data to provide: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience insights and product development.
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