Communications Specialist (Spain and Portugal) Under the supervision of the Communications Manager, the Communications Specialist provides support to the business units & communication department on all topics related to promotional materials, digital solutions, internal and external events, congress, and marketing tools. Oversees the creation and production of materials and internal communications.
Key Accountabilities
Communications:
Develop and implement communication tactics that effectively inform, educate, and engage targeted audiences.
Create and execute LinkedIn strategies and creative campaigns specific to the Spanish and Portuguese markets.
Work with HR and Marketing teams to coordinate and execute internal and external communication initiatives and events.
Develop and explore innovative projects that align with Werfen's purpose and strategic objectives, ensuring they resonate with the Iberian audience.
Maintain and improve employee engagement through authentic and creative campaigns that promote a positive workplace culture.
Collaborate with the global communications team to execute key global initiatives in Spain and Portugal.
Event Management:
Support all aspects of planning and organizing congresses and events, including logistical arrangements, coordination of materials, and on-site execution.
Ensure all event-related materials are adequately followed up, from creation to distribution, ensuring alignment with the overall communication strategy.
Manage the end-to-end process of events, ensuring they align with global and local objectives.
Business Units (BUs) & Marketing support:
Develop and customize HubSpot solutions to automate marketing and communication processes, such as managing lists, workflows, and campaigns.
Coordinate communications for various BU initiatives, ensuring consistency and alignment with Werfen's strategic goals.
Networking/Key relationships
To be determined based on department needs (various stakeholders across the organization)
Minimum Knowledge & Experience required for the position:
Education: Bachelor's degree in marketing, business, communications or a related discipline.
Experience: Minimum of 5 years of work experience in a communication or events department or division within the Healthcare sector.
Skills & Capabilities:
Video Production & Editing:
Proficient in video production, including shooting, editing, and post-production, using tools like Adobe Premiere Pro or similar.
Experience creating engaging video content tailored to different platforms (e.g., social media, websites, internal communications).
Content Creation & Copywriting:
Strong verbal and written communication skills with the ability to craft clear, compelling, and persuasive messages for various communication channels.
Proven experience developing and executing communication campaigns, like newsletters, blog posts, and social media content.
Familiarity with SEO best practices to optimize content for search engines.
Event Planning & Coordination (is a plus)
Experience in planning, organizing, and executing events, from small-scale internal meetings to large public events.
Ability to manage event logistics, coordinate with vendors, and ensure all aspects of the event run smoothly and align with the communication strategy.
Experience in creating event-related content, including invitations, programs, promotional materials, and post-event follow-up communications.
Other skills
Highly proactive, with a solid ability to anticipate needs and independently drive projects from concept to completion.
Strong problem-solving skills and the ability to think critically and creatively to overcome challenges.
Ability to quickly adapt to new tools, platforms, and environments.
Social media savvy/interest in social media trends (LinkedIn) will be appreciated.
Managing Work
Effectively managing one's time and resources to ensure that work is completed efficiently.
Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others' emotions and behavior; leveraging insights to effectively manage own responses so that one's behavior matches one's values and delivers intended results.
Building Partnerships
Developing and leveraging relationships within and across work groups, including cross-functional groups, to achieve results.
Decision Making
Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
Originating action to improve existing conditions and processes; identifying improvement opportunities, generating ideas and implementing solutions.
Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
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