Job Description
Rank International is looking for an ambitious leader to develop and own the commercial performance of our Rank International brands, reporting into the Managing Director. As the Commercial Director, you will be instrumental in shaping and executing the commercial strategy to propel our business success by leading our strategic planning and ensuring that our leadership teams are focused on delivering our plan. This role is pivotal in driving revenue growth, expanding market presence, and fostering strategic partnerships. The role will ensure our customer experiences are best in class by reducing customer friction points. You will work closely in a matrix organisation with Commercial, Tech, Product, Customer Services, Operations, and Venues teams to identify issues and create actionable business plans to mitigate issues quickly.
This role requires a deep understanding of the digital gambling market, strong leadership skills, and a proven track record in creating successful marketing campaigns. The ideal candidate will be innovative, analytical, and results-driven.
Responsibilities Lead a commercial team to drive the strategy forward for the business.
Develop and implement the commercial strategy to achieve business goals and revenue targets of all Rank International Brands.
Identify and evaluate new market opportunities and revenue streams.
Oversee market research and competitor analysis to inform strategic decisions.
Prepare and manage the commercial budget, ensuring cost efficiency and financial performance, and collaborate with the finance team to report on finance performance, providing insights and recommendations to the executive team.
Manage and optimise pricing strategies, promotions, and customer acquisition costs while monitoring and analysing key performance metrics to identify areas of improvement and drive revenue-generating initiatives.
Cultivate a workplace culture that empowers teams to thrive and overdrive performance.
Win more market share by being creative and innovative outside of our current scope to attract new methods of bringing customers to our brands.
Responsible for the customer research budget and its outputs, ensuring we have a good customer lens on our brand.
Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve the strategy.
Monitor and report on marketing expenditure and campaign performance.
Utilise data analytics to measure and improve campaign performance and ROI.
Create a unique environment for people to learn quickly and develop their careers.
Lead, mentor and inspire a team of professionals to achieve the digital strategic business plan.
Foster a highly collaborative and high-performance culture within the International team and with external stakeholders.
Identify and establish partnerships with key stakeholders, influencers, and affiliates to expand our reach and influence to new players.
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