Channel Campaigns: Working closely with the sales team, you will define and execute targeted campaign templates to be executed globally or after relevant localization in regions.
Webinars Program: Working closely with Product Marketing, sales team, and business leaders, you will design, launch, and execute an effective Thought Leadership webinar program.
Social Media Strategy & Execution: You will create the Social Media Guidelines and conduct research to identify which channels are most relevant to the Foreworth buyer personas.
Website Refresh: You will work closely with the selected web agency, content, and product marketing manager to create a highly optimized website aligned to buyer personas, journeys, and relevant content to ensure high visitor engagement.
Requirements:Bachelor's degree in a relevant field required.Five to seven years of online marketing experience (SEO, SEM, Social) with a strong focus on digital measurements and analytics.Experience in optimizing websites for branding and demand creation objectives.Experience managing agency relationships is strongly desirable.Development of integrated marketing programs that combine inbound and outbound tactics and channels.Previous experience in A/B and multivariate testing.Ability to manage multiple projects in a fast-paced, deadline-driven environment.Ability to communicate complex ideas effectively in English and Spanish.Passionate team player demonstrating intellectual curiosity, creativity, and logical thinking.Use and management of Web CMSs, web analytics, and web optimization tools (reverse IP, real-time data appending).Solid experience with marketing automation platforms, especially HubSpot, social media platforms, and monitoring tools.Search engine marketing tools and optimization experience.Advanced knowledge of Microsoft Office Suite and Google Suite (Google Analytics).
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