Global Brand and Partnership Manager (m/f/d) Full-time Referral Bonus: No Working Time: Full Time Job Flexibility: Hybrid Job Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.
Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.
As the Global Brand and Partnership Manager in Continental Tires, you will contribute to the marketing growth for the Tire Sector, and in particular lead the partnerships strategy: Sponsorship, Co-Branding, Brand Ambassadors, Influencer Marketing.
The role requires bringing an outside-in perspective, partnership industry expertise, and benchmarks to develop and implement a brand-relevant partnership strategy.
Key targets are to grow our brand equity and partnership ROI to generate sustainable revenue growth.
You will evolve Continental marketing into a growth engine by successfully leading the strategic initiatives in line with our Tires Vision 2030.
In this exciting job, you will work on the following tasks: Overarching partnerships strategy and communication to ensure consistency and maximize ROI across all global, pan-regional, and local partnerships.
Partnership Strategy: Developing and implementing a comprehensive strategy for sponsorships, Brand Ambassadors, influencer marketing, and co-branding aligned with the overall marketing strategy and business goals.
Identification, Evaluation, and Management of Global/Pan-Regional Partnership: Identifying potential long-term sponsorship, partnership, and co-branding opportunities that are in sync with the brand's values, target audience, and strategic goals.
Performance Measurement and Analysis: Establishing robust and consistent KPIs to measure effectiveness and ROI.
Partnership Capability Building: Increasing partnership management across the organization with solid and consistent guidelines, tools, and processes to enable the organization to be proactive and take advantage of new and emerging opportunities.
Digital and Social Media Performance: Creating guidelines to identify influencers and Brand Ambassadors and maintain sustainable relationships.
Working closely with marketing, PR, and social media teams to integrate influencer marketing with other marketing initiatives.
Content Marketing: Establishing guidelines for content created by Influencers and Brand Ambassadors to ensure it is engaging, authentic, and on-brand.
Minimum Requirements: Academic degree in brand, marketing, communication, or an equivalent qualification.
Min 10 years of experience in partnership management, with at least 5 years at a global level within an FMCG company or media group.
Experience in sponsorship, co-branding, co-marketing, brand ambassadors, and influencer marketing.
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