.We are looking for someone to take Factorial's Meta presence and our social media strategy to the next level.About the RoleFactorial is on the hunt for someone who lives and breathes Social Media—a creative mind who can take our most exciting projects and turn them into engaging, platform-perfect stories.We need someone who loves the fast-paced, ever-changing world of social media and knows how to adapt to it.
You'll be tasked with showcasing our business management software in a way that's simple, relatable, and sparks interaction.If you're passionate about Social Media, excited about technology, and motivated to improve people's work lives while helping grow a brand and its online presence, this is the role for you!What You Will DoCreate Engaging Content: Develop short, impactful posts that connect with audiences on Meta (especially in our two main Instagram accounts) covering topics such as industry trends, product updates, and success stories while staying true to our brand voice.Double Social Media KPIs: Strategically grow engagement, impressions, followers, and video views on Meta and TikTok by 2x through innovative and data-driven campaigns.Lead Visual Storytelling: Collaborate with the Brand Studio to create visually compelling, on-trend content, and occasionally design quick, creative assets yourself to stay agile.Develop a Short-Form Content Strategy: Build a robust content plan focusing on key pillars such as industry trends, success stories, partnerships, influencer marketing, product showcases, and stories or interviews with small and medium businesses tackling digitalization challenges.Collaborate Cross-Functionally: Work closely with Product Marketing, Demand Generation, and Campaigns teams to ensure social media strategies align with business priorities.Analyze and Optimize: Monitor key metrics, identify growth opportunities, and continuously refine content strategies to enhance brand awareness and engagement across Meta (also other short-form platforms such as TikTok and YouTube Shorts).Versatile-Adaptable: Sure, you might have your specialty, but we all end up doing a bit of everything.
The team has to stay flexible to publish wherever it's needed—whether that's YouTube, LinkedIn, or TikTok.Key Qualifications2-4 Years of Social Media Experience: Expertise in creating short-form, engaging content for Meta and TikTok is a must; experience in B2B or SaaS industries is a bonus.Bilingual Proficiency: Fluent in both Spanish and English, with strong skills in writing, presenting, and creating relatable narratives for diverse audiences.Exceptional Copywriting & Visual Creativity: A knack for crafting compelling narratives and visually captivating content tailored to Meta and TikTok audiences.Metrics-Driven: Proven ability to analyze performance data and adapt strategies to meet and exceed KPIs