Company Description
Part of Kaplan Inc., the Kaplan Languages Group (KLG) is made up of Kaplan International Languages, ESL Education, and Alpadia Language Schools. Language travel is an inspiring business sector with lots of scope for fun and creative work. Our students study from 1 week up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe. With a network of branded schools and summer camps spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, as well as France, Germany, and Switzerland. In addition, Europe's largest language education travel agency matches students with the right language course for them.
Job Description
We are now looking to recruit a talented Marketing Assistant/Executive, depending on experience, (Japanese and/or Korean speaker), whose focus will be to support, sustain and grow the strong presence of our brands in the Asia region, whilst also providing operational support for projects in other regions. The position is based within the regional marketing team, reporting to the B2B Marketing Manager. The role would involve working with an international team, based in offices across the world and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.
The position would ideally suit someone with previous experience in a communications role, which required operating in both English and other languages, who is looking to join an international business with scope for career progression.
Responsibilities will include:
Managing global projects aimed to enhance the relationship with our partner agents as well as keep them updated and knowledgeable of our products and USP
Work with the B2B teams Sales and Marketing in activities to improve services towards our partners
Develop initiatives that support the B2B sales of the region
Inputting regional requirements into global marketing plans
Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
Sourcing and securing sponsorship / blogger partnerships / influencers
Social media planning, research, and execution
Communicating with target audiences and managing customer relationships
Website and blog management: translating and proofreading content
Writing compelling content for partners
Outreach, digital PR, and best practice industry trends
Organizing events such as conferences, seminars, receptions, and exhibitions
Supporting the development of SEO strategy, including seeding content and link building
General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
Supporting the development and implementation of Regional Marketing projects, with focus on growing revenue and ROI
Working with the content, email, design, and web teams to develop digital campaigns
Qualifications
About you
To be considered for the position, you will need:
Bachelor's degree or above (desirable)
Proficiency in Japanese or Korean, together with fluency in English (written and spoken), knowledge of both languages will be a plus
Relevant marketing experience
Keen interest in online trends, technology, social media, blogs, and travel
Experience and passion in creating content
Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
Proven success in applying strategy, using marketing channels with focus on digital
Knowledge of HTML, website management (CMS), and mass email (CRM)
Complimentary experience of offline marketing (desirable)
Ability to think creatively and contribute ideas
High levels of energy and self-motivation
Teamworking skills
Innovative approach
Additional Information
What we will offer you:
This is a full-time, permanent position offering:
The opportunity to develop your skills in an international environment, in the exciting field of language travel
Flexible working policy (2 days of home working)
A dynamic work atmosphere
An environment where corporate ethics and sustainable development matter
Discounts on medical insurance
Free language courses abroad every year
Competitive salary
Lunch vouchers
Free coffee and tea
Free breakfast on Mondays and fresh fruit on Thursdays
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