The Customer Marketing Manager position will be a hybrid role across retail and fan-centric marketing. A revenue-centric marketer who will focus on increasing ROS and revenue stream with dedicated customers through engaging 360 marketing campaigns, and support developing, implementing, and executing strategic marketing plans for our existing product platforms.
The role's responsibility is ultimately to unlock new business opportunities as well as stimulate ROS with existing customers. They will work closely with the Commercial team to ensure efficient implementation of local programs and ensure marketing assets are leveraged in the most effective and efficient manner.
The aim will be to drive revenue for the organisation and develop strong brand awareness and successful marketing campaigns.
KEY RESPONSIBILITIES & DUTIESSupport the lead of marketing programs from start to finish, leveraging internal support and driving collaboration.Analyse customer/consumer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.Plan, develop and execute a bespoke marketing strategy per customer.Be the perfect link between the core Marketing team and commercial team and bottler locally to maximize Monster's presence within tactical customers.Facilitate interactions and communication between all stakeholders of the Company.Become an advocate of our brands towards bottler and various retailers (home and OOH channels).Analyse the customer needs and demands, and allocate existing assets accordingly.Reinforce customer relationships through various hospitality programs and asset activations.Educate customers further about our brands, products and Marketing to keep Monster top of mind.Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.Develop and test promotional mechanics for the different channels.Unleash new opportunities for future growth in the relationship with our customers.Represent the Marketing team to cross-functional groups including product management, sales, or customer support.Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks.Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure. IDEAL CANDIDATE WILL BE:Strong passion for serving and understanding customers.Should have a creative mindset, full of fun and interesting ideas.Good time management and organisational skills.Interpersonal skills to help them nurture customer relationships and work with cross-functional teams.Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts.Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand and improve the customer experience.A great communicator with strong writing and presentation skills. SKILLS & EXPERIENCE:Fluent in both English and Spanish.Bachelor's degree with emphasis on communications, marketing, and business.3+ years of experience in Customer Marketing or similar role in FMCG.Strong understanding of customer journeys and sales touch points.The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.Technical knowledge of the latest digital marketing tools and channels.Familiarity with B2B marketing, lead generation, and sales processes.
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