The Alpega Group is looking for one experienced Campaign Manager. This role will be part of the marketing organization at Alpega.
WHO ARE WE The Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business.
As a Campaign Manager in our marketing team, you will play a pivotal role in driving the acquisition and retention of customers for our Carrier subscription-based SaaS business. With a focus on rapid sales velocity, you will be responsible for designing, executing, and optimizing multi-channel marketing campaigns that move prospects through the funnel quickly, converting inbound leads into loyal customers within an average of 1-2-week sales cycle.
ABOUT THE ROLE Campaign Strategy & Execution: Develop and implement comprehensive marketing campaigns tailored to attract, engage, and convert inbound leads efficiently. Leverage data-driven insights to craft compelling messaging and optimize channels for maximum impact. Lead Nurturing & Conversion: Create automated workflows and personalized touchpoints that nurture leads through the sales funnel, with a strong emphasis on accelerating the time from initial interest to conversion within our 1-2-week target. Retention & Upsell Initiatives: Collaborate with the product and customer success teams to design campaigns that enhance customer retention, reduce churn, and identify upsell opportunities, ensuring long-term customer satisfaction and value. Performance Analysis & Optimization: Monitor and analyze campaign performance using key metrics such as conversion rates, cost per acquisition, and customer lifetime value. Continuously test, refine, and optimize campaigns to drive improved outcomes. Cross-functional Collaboration: Work closely with sales, product, and analytics teams to align campaign strategies with business goals, customer feedback, and market trends, ensuring a cohesive and impactful approach to customer acquisition and retention. Market Research & Competitive Analysis: Stay informed about industry trends, competitor strategies, and customer behaviours to proactively identify opportunities for differentiation and growth in our campaigns. WHAT WE LOOK FOR IN YOU 5+ years of marketing experience with at least 2 years working on high velocity campaigns. Proven experience in campaign management, preferably in a SaaS environment with a focus on quick sales cycles. Strong command of the English language. Strong understanding of digital marketing channels, including email, social media, paid search, and content marketing. Analytical mindset with the ability to interpret data and translate insights into actionable strategies. Excellent project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment. Strong communication and collaboration skills, with a customer-centric approach to campaign development. What You'll Bring: A results-driven attitude with a passion for optimizing customer journeys from acquisition to retention. The ability to thrive in a dynamic, fast-moving environment where speed and precision are crucial to success. A creative mindset for crafting campaigns that resonate with our target audience and drive measurable outcomes. This role is perfect for a strategic marketer who excels in a high-velocity sales environment and is eager to make a significant impact on our growth trajectory through innovative and effective campaign management.
WHAT WE OFFER YOU A competitive salary package, with additional legal benefits focused on your well-being, work flexibility and career growth. A permanent contract. Gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working. Hybrid work model. An international working environment, with over 40 nationalities in the Alpega Team. You will be able to impact the future of sustainability in the transportation industry, both for our clients and as well with our internal initiatives. Learn more about Life at Alpega Our commitment to you The Alpega Group has 500 collaborators with over 40 nationalities, based in our different locations. We are a global team, with different backgrounds, races, faiths and genders. We commit to ensuring that everyone feels included, has opportunities to learn and grow and is happy at work. If you require any additional support with your application, reach out to the Talent Acquisition specialist for this position, so we can make arrangements for you. Good luck with your application! We look forward to hearing from you.
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