Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results.
Title and SummaryCampaign Library Manager Who is Mastercard?Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
OverviewThe Data & Services team is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base.
Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty & marketing programs, business Test & Learn experimentation, and data-driven information and risk management services. Within the Data & Services organization, Marketing Services places Mastercard in the heart of our customer's B2C and B2B marketing strategies. Our vision is to become the partner of choice for Issuers and Merchants, leveraging our solutions to drive our Client's most profitable customer engagements and Mastercard Preference. Moving forward, the Marketing Services business is transforming to be a more product-centric organization focused on differentiated offerings that leverage data and marketing technology to accelerate marketing campaign performance and associated outcomes.
RoleEnsure the efficient management and optimal utilization of the digital asset management platform, supporting the organization's digital asset lifecycle from creation to distribution.
Stakeholder ManagementManage updates to roadmap on an ongoing basisDetail business requirements with requestor once request receivedWork with internal stakeholders to understand and fulfill their asset management needsPrioritize Level 1 with Requester & Tech (Need, Effort)Platform Administration & MaintenanceOversee the day-to-day operation and performance of the DAM platform.Ensure system stability, manage updates, and troubleshoot issues.Generate and analyze reports on asset usage, system performance, and user activity.Provide insights and recommendations based on data.Stay updated on industry trends and best practices.Propose and implement improvements to enhance the DAM platform's functionality and user experience.Asset Organization & Metadata ManagementDevelop and implement metadata schemas & taxonomies to ensure proper classification & tagging of assets.Responsible for creating and maintaining DAM policies.Maintain asset organization for easy retrieval and use.Authors taxonomy for Campaign Library.Authors and ownership for meta tagging.Implement and enforce security protocols to protect digital assets.Ensure compliance with copyright laws and licensing agreements.Ensure efficient processes for uploading, tagging, and managing digital assets.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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