.Head of Brand Campaigns (Brand Marketing Team)BarcelonaBarcelona, Catalonia, ESJob DescriptionHi there!We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement. Tasks in the role- We're looking for a h2 brand leader who would scale our presence to new audiences. And create a unique experience for them with a set of brand activationsWho you are:- You've managed large-scale brand activations that attracted millions of people,and you know how to tie it to revenue. Your experience lies in organic channels, creative stunts, and out-of-the-box campaigns, all executed by you and your team. You give reasons for people to generate the WOM. You know how social media works and know how to get the audience to talk about your brand.Be the Brand Champion. Be the primary point of contact who defines and owns the messaging, strategy, and experience of the audience who interacts with our brand.Manage three to four large brand activations per year, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.Partner with the other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.Create campaigns and messaging that capture the hearts and minds of our users. Connect the emotional values of our audiences to the functional purpose of our products.Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.Measure, analyze, and report on the success of campaigns in terms of business impact.Build and execute the strategy for partner marketing.Make a market for the Semrush App Center across organic channels and support the ad campaign launches with additional push.Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.Build and manage brand campaigns budget, meet with finance team and stakeholders to report and update on the spend and outcomes.Manage a small team of project managers/program managers/campaign managers.Requirements Who we are looking for- 10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead.Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend).Demonstrated success in overseeing or creating rich and relevant brand campaign experiences.Highly creative, 'hands-on' leader who embraces ambiguity and defines a way forward
