Job DescriptionHi there!We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance.This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.Tasks in the roleCreating campaign strategy, messaging, and concepts that match the brand's customer personasCreating customer journey maps and outlining the content assets for each marketing campaignManaging content creation for developing the marketing funnel and supporting team projectsWorking in close collaboration with campaign managers and channel owners for smooth coordination and campaign executionElaborating and executing a content marketing strategy for a department, aligning it with the company's content strategyAuditing existing content and analyzing competitors' tactics to identify areas for improvementMonitoring key metrics and analyzing content performanceUsing AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email contentRequirementsWho we are looking forExperience in managing content and developing strategies across multiple marketing channelsExperience using AI tools for content creation and optimizationStrong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speedAble to manage and deliver several projects in parallelGood understanding of the diverse needs of customers across different funnel stagesCombination of marketing and editorial mindset with client-facing skills, understanding of audience needs, and value-based approachGreat analytical skills and an ability to make data-driven decisionsSignificant SEO knowledgeExcellent communication skills, both written and verbalQuick learner with excellent problem-solving skillsExcellent writing and editorial skillsNot required, but a plusNative English speakerA mix of B2B and B2C experienceEmpathy and curiosityYou share our common values: Trust, Sense of Ownership, and enthusiasm for Constant ChangeA bit about the teamYou can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.We will try to create all the right conditions for you to work and rest comfortably.Work format FLEX:This offer stands for the "hybrid" work format: some days, you work from the office, and some #wfh. Trust us, it's an efficient way of working. Proven!Flexible working day startUnlimited PTOHobby benefitBreakfast, snacks, and coffee at the officeCorporate eventsTraining, courses, conferencesGifts for employeesFinally, a little more about our companySemrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.Our new colleague, we are waiting for you!Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.
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