Business Development Manager Department: Sales
Team: 4YFN Sales Team
Location: Barcelona
Position type: 6-month Contract (Inside or Outside IR35), Full-Time
What the hiring manager says: "Talent Arena is an initiative of Mobile World Capital Barcelona and takes place as a three-day co-located event during MWC Barcelona, the world's largest and most influential connectivity event of the GSMA. Talent Arena puts digital professionals to the test by giving them an arena where they can expand their knowledge, showcase their talent and build networks. We are looking for a motivated, enthusiastic and autonomous Sales Account Manager to join the Sales team in Barcelona during a very dynamic growth period for the event. The role will primarily focus on selling sponsorship opportunities to corporates interested in attracting the best digital talent to their enterprises as well as training centres looking to promote their courses. This role offers an opportunity for the individual to work within a larger organisation and experienced sales team, leveraging the GSMA and Mobile World Capital Barcelona assets, brands and member base whilst also being part of a smaller team allowing flexibility and autonomy. You will have the opportunity to work with some of the biggest global brands who are already existing clients and build on the reputation of the GSMA to identify and secure new ones."
— Richard Ferraro, 4YFN Sales Director
About the Team: The international event sales team based in Barcelona has grown to include five highly skilled sales professionals and manages a portfolio of over 200 event clients from around the world, from AWS to SAP, as well as smaller sized companies looking to participate in a global trade show for the first time.
About the Role: You are required to have prior experience in sponsorship or corporate sales and have a demonstrable passion to learn about global event sales.
You will be responsible for:
Acquiring new business leads and selling to a broad range of clients including Corporates, Training Centres, HR Consultancies, Governments and other public sector entities. Account management of international clients, focused on large corporate clients, both local (Spain-based) and global. Assist in onboarding new clients to ensure they obtain the maximum value from their event participation. Identifying opportunities to cross-sell and upsell sponsorship to new clients and the existing customer base from MWC and 4YFN in particular. Providing weekly updates to the sales pipeline, tracking of metrics underpinning the sales funnel and sharing customer feedback on product performance/quality. Providing reports on demand in response to new business opportunities. Troubleshooting any client issue in a proactive manner liaising with marketing, operations, customer service and finance where necessary. Work closely with GSMA and Mobile World Capital internal teams to help execute the commercial strategy of this co-located event. To achieve success in the role, the candidate will hit the agreed sales target for the event within the event deadline (March 2025).
About You: You're someone who is passionate about growing the business and exceeding expectations. You must want to understand and fully engage with your market, have a passion for sales and the global event ecosystem and be able to collaborate with all departments to generate deals for Talent Arena in a consultative approach. We are looking for a great communicator with commercial insight, effective time management and attention to deadlines. You should be fluent in English and Spanish languages. You have experience of working with a lead generation process and CRM systems. We are expecting someone to be on top of all tasks with a high quality of service to achieve all targets from different stakeholders.
Capabilities: Communication skills: You need to be able to communicate clearly, persuasively, and respectfully with different stakeholders, such as prospects, clients, decision-makers, colleagues, and collaborators.
Research and analytical skills: Research and analysis are crucial for finding and evaluating new business opportunities, markets, segments, trends, and competitors.
Negotiation and persuasion skills: Negotiation and persuasion are key for closing deals, securing contracts, forming partnerships, and achieving win-win outcomes. You will need to prepare and plan your negotiation strategy, considering the interests, needs, and positions of both parties.
Adaptability: Adaptability is critical for keeping up with the changing needs and demands of customers, markets, and the industry. It's vital that you can learn from your successes and failures, as well as from the feedback and insights of your customers, partners, and colleagues.
Initiative: A proven ability to achieve a successful outcome without having a defined structure in place or full information available. You will take the initiative to deal with opportunities and challenges in an effective and timely manner.
Contract type: Short term Contractor
Worker type: Contingent Worker
What We Offer: Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
Being You at the GSMA:
We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values: Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven: We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders: We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together: We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fueling each other's successes and constantly asking how we can help.
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