About you and this role
Ilunion Job Solutions is seeking a highly motivated, strategic, and customer-focused professional for the role of Global & EMEAI Business Communications Manager.
This role focuses globally on the industrial and chemical processing (I&CP;) markets and regionally in EMEAI on both the building & infrastructure (B&I;) and I&CP; markets.
The I&CP; markets are highly fragmented and include silicon-based applications in Textiles, Pulp & Paper, Leather, and Coatings.
This position can be at major Dow sites within the Western European Union, including locations such as Madrid, Spain, and Seneffe, Belgium.
Responsibilities
• Owns global marketing communications strategies and budget for the industrial and chemical processing markets.
• Responsible for developing and implementing global communication strategies for the industrial and chemical processing markets, including KPI definition and ROI tracking.
• Owns global marketing communications budget.
• Implements or oversees the implementation of global marcom tactics and develops narratives and consistent messages that resonate with target audiences.
• Owns the global digital marketing communications campaigns, including social media, SEO/SEM, and email marketing.
• Provides communications counsel and guidance to the Regional Segment Leaders (MMT).
• Oversees and coaches regional business communicators to ensure effective resource management, consistent messaging, and enhanced promotion effectiveness when implementing promotion strategies and plans across all regions.
• Part of the DCS Global Business Communications Leads Team.
• Crisis communications lead for both markets.
• Owns EMEAI marketing communications strategies and budget for the building & infrastructure and industrial and chemical processing markets.
• In charge of communication strategy and content development for EMEAI, ensuring alignment with global communications and regional priorities, and owning the promotional budget for the region.
• Develops and executes integrated communication plans to promote building & infrastructure as well as industrial and chemical processing technologies to target audiences via multiple communication tactics, including new product launches, re-promotions, thought leadership initiatives, media engagement, customer communication programs, and creative advertising campaigns.
• Develops messaging and writes communications materials, including public relations materials (press releases, fact sheets, etc.
).
• Organizes both in-person and virtual tradeshows, conferences, and webinars.
• Owns development and implementation of digital plans, including content development, website updates, literature publishing, email marketing campaigns and social media.
• Oversees agency management, including performance evaluation and relationship management.
Qualifications
• Bachelor's degree in communications, public relations, journalism, marketing, or related fields.
• 10+ years of experience in marketing, business communications, and/or related communications disciplines.
• Deep understanding of strategic communications, content marketing, and media engagement.
• Fluent in English (both spoken and written); proficiency in additional languages is advantageous.
• Robust knowledge of digital and social media communications, tools, and analytics.
• Ability to work with diverse cultures, functions, businesses, and stakeholder groups while managing multiple projects and clients simultaneously, prioritizing a diverse range of projects, and meeting tight deadlines.
• Excellent interpersonal, networking, problem-solving, negotiation, and leadership skills.
• Experience in agency and budget management.
Salary: between 60K and 100K
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