.About you and this roleIlunion Job Solutions is seeking a highly motivated, strategic, and customer-focused professional for the role of Global & EMEAI Business Communications Manager.
This role focuses globally on the industrial and chemical processing (I&CP; ) markets and regionallyin EMEAI on both the building & infrastructure (B&I; ) and I&CP; markets.
The I&CP; markets are highly fragmented and include silicon-based applications in Textiles, Pulp & Paper, Leather, and Coatings.This position can be at major Dow sites within the Western European Union, including locations such as Madrid, Spain, and Seneffe, Belgium.The Global Business Communications Manager is responsible for developing and executing global marketing communications strategies for Dow's innovations and solutions, targeting audiences across the industrial and chemical processing markets.
This individual provides strategic communications counsel to Regional MMT Leaders globally and Regional Marketing Managers in EMEAI, oversees and coordinates the promotional work in all regions, and coaches the regional business communicators to ensure a collaborative approach to implement the promotion strategies and plans across all regions.Additionally, this role includes developing and implementing the regional business communications strategy in EMEAI aligned with the global strategy and in close collaboration with the regional marketers.
In addition to strategic communications work, the responsibilities encompass a variety of communication endeavors, including but not limited to narrative creation and content development, digital and social media campaigns, coordination of in-person and virtual events such as tradeshows and management of media relations.The position is part of Dow Consumer Solutions business communications team,and will report to Liv Schneider-Affeld, Global Business Communications Leader, Dow Consumer Solutions.
This individual will sit as an ad hoc member on the Global and EMEAI Market Coordination/Management Teams of both Building & Infrastructure and Industrial & Chemical Processing markets.ResponsibilitiesOwns global marketing communications strategies and budget for the industrial and chemical processing markets.Responsible for developing and implementing global communication strategies for the industrial and chemical processing markets, including KPI definition and ROI tracking.Owns global marketing communications budget.Implements or oversees the implementation of global marcom tactics and develops narratives and consistent messages that resonate with target audiences.Owns the global digital marketing communications campaigns, including social media, SEO/SEM, and email marketing.Provides communications counsel and guidance to the Regional Segment Leaders (MMT)