.EFI is looking for a Senior Product Manager to join our company in our SOFTWARE ORGANIZATION.In this role you will function as a GM for a SOFTWARE product line, with have clear ownership from initial concept through development, market introduction and end of life.
Responsibilities will include researching the end user's needs and wants, competitive positing, and defining the market opportunity.
Translating market needs into product definition, working with engineering to craft the final product definition.
Creating the product positioning and developing documentation, and marketing materials to help sales maximize revenue and market share.Main Duties and Responsibilities:Research the market, interviewing end users to identify unmet needs, highlight key value propositions and translate it into key product specifications.Understand market requirements (MRD) and support the definition of product concept and requirements (PRD) that meet customer needsEnd-to-end product lifecycle management including managing working capital impacts.Support decisions on trade-offs with respect to time, features, resources and quality to meet the business objectivesSupport the development of clear product positioning including pricing and sales (both direct and channel) strategy and create messaging platform to provide foundation for outbound marketingContribute to go-to-market plan including messaging, target verticals, sales enablement, demand generation activities, etc.Develop and manage price positioning, pricing, including ongoing support, pricing tactics, trade-in programs, bundling etc.Work with R&D, applications, demo center, program management and sales to ensure successful product qualification and launchTrack and manage the business (revenue, margin, portfolio share with key partners, etc.)
of the product line; take actions necessary to achieve growth and profitability goalsMonitor and respond to external factors including competition, market and technology trendsAnalyze and benchmark competitive products across the business unit product line, monitor competitive activity and identify customer needs; make adjustments as necessaryDevelop ROI and Breakeven analysis to correctly position products.Support the creation of competitive white papers and other documents for the sales teams that highlight the SWOT, and how EFI's products should be positioned in the marketBe the ultimate advocate and field resource, helping sales maximize revenue and market share.Job Requirements:BA or BS degree requiredMinimum 5+ years' experience in technology product management and/or technical marketing role managing the product from inception through end of life; Strong writing skills; ability to take a complex topic and distill it down to the key messages for the field to take actionMarket research skills to interview end users and define the product needs