Brand Manager - Pet Health Iberia Madrid At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals' lives better makes life better – join our team today!
Role overview
Responsible for executional marketing excellence of prescription products at local level, for Spain and Portugal. Works closely with the Marketing Manager and team to provide input into the strategy and is accountable for the performance of plans for the category and key brands. The Brand Manager will lead or play a substantial role in the development and execution of the marketing plans for specific brands as assigned to ensure alignment to the larger category and business objectives. The Brand Manager will interact with key suppliers, including agencies and sit on multiple internal and external cross functional teams.
Day to day responsibilities
Execution of Country Affiliate Category and Brand Planning:
Understand global and regional strategies to interpret, adapt and translate into execution plans leading to business success. Develop strategy and local brand activation for key brands. Execute the roll out of country Marketing Campaigns to achieve Sales Targets. Lead and develop programs and projects to meet marketing objectives. Responsible for deliverables and execution of such programs. Build metrics to track success and identify gaps versus planned outcomes. Adapt strategies and plans accordingly. Partner on all the above with local species teams as appropriate (eg. Sales, TCs, Supply, Finances, Operations, etc.)
Coordination of the production and supply of all support material:
Supply marketing communications (marcoms) items, such as leaflets, posters, detailers and merchandise aligned with Global platforms and directions (Global and Regional brands). Design and supply items for local brands where and when required. Work closely with internal personnel and external agencies involved in the production and final approval of all artwork, and to ensure compliance with all GPP requirements in order to guarantee the right approval process.
Expenditure, Production & Sales Forecasting: Marketing Operational Expenditure (Opex) management and resource allocation. Forecast product supply.
Customer Centricity:
Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing. Spends time in the field (minimum 5 days per quarter) as needed to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis. Develop a deep understanding of the customer and customer needs. Manage brand and product pricing, exposure and price control. Develop and drive customer insights initiatives and acquire market intelligence. Develop and maintain business relationships with key business partners. Build positive relationships with relevant external bodies, such as KOLs, advertising agencies, key vendors etc. Promote the Elanco brand internally and externally to build engagement.
Required skills, experience and education
Degree level either Life Science (Veterinarian preferable) or business qualification. MBA or professional marketing qualification desirable.
> 5 years Marketing experience.
Required Skills
Empathy and passion for the veterinary Animal Health Business.
Demonstrable passion for Marketing.
Positive attitude and fit with Elanco cultural pillars.
Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
A results driven team player able to work in and with a proactive team with a high degree of customer focus.
Excellent organizational and implementation skills.
Excellent written and verbal communication skills in Spanish and English, Portuguese desirable.
Ability to influence and deliver results through others.
Personal accountability and strong drive for execution.
Ability to set priorities and manage multiple tasks.
Mastery of and compliance with project approval requirements, Elanco policies and procedures.
Preferred skills experience and education
A focus on and understanding of the customer with developed insights of customer value requirements and to be able to articulate these requirements into meaningful brand product positions.
An understanding of marketing in a consumer environment would be advantageous.
Work in team. Maximize synergies.
Reporting relationships
Reports to: Marketing Manager POM Iberia
Direct reports: 0
Pay grade and Function
N/A
Location & Expected Travel Percentage
Iberia head office or home location. Spain or Portugal based. Travel required regularly within Iberia, and occasionally EMEA region, up to 30%.
Position time
Full time. Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Summary
Location: ES - Madrid; PT - Lisbon
Type: Full time
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