This job is with Bayer UK & Ireland, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.
[[title]] Purpose: The Brand Manager is the responsible of all aspects for the brand growth by designing, developing, and deploying an integrated brand strategy.
He/ She initiates, formulates, and recommends the long-term brand strategies, the yearly brand planning and the marketing activity set for the assigned brands, in line with the global brand strategy, executing the plans after approval to realize the defined sales, growth and market share objectives of the respective brands, optimizing allocated financial resources.
Your tasks and responsibilities: Development and implementation of the strategy for the assigned brands in collaboration with the Category Team Lead in accordance with the international brand strategies, TB4L methodology and company guidelines.
Development and setting the yearly brand review process, the budget planning and translates the plan into an activity set, optimizing allocated financial resources.
Analyses market research on a regular basis, executes consumer research, reports regularly on market developments, to achieve in-depth know-how about brand, competition, and consumer, ensuring up-to-date business intelligence.
Initiates and drives the priority process for 'Above the line' (TVC, digital, print), 'Below the line' and HCP communication for the assigned brands to achieve the planned competitive brand preference by its target consumers.
Formulates, executes and recommends the most effective media exposure at optimal conditions in line with the brand year plan, company guidelines and campaign objectives, with close collaboration with Media Manager.
Supports the development of brand activities at customer level in close co-operation with trade marketing and sales Key Tasks.
Key Working Relation: INTERNAL: CH Country Division Head, Marketing Head, Sales Area Manager, KAMs, Sales Representatives, Medical Representatives, Division Assistants, Other Brand Managers, Business & Marketing Support Department, Regulatory Affairs Department, Medical Department, Procurement Department, Congress Services, Headquarters' Global Strategic Business Units.
EXTERNAL: Advertising Agencies, Media planning Agencies, Media, Communication, Public Relations, Market Research providers, Key opinion leaders, Associations and scientific societies, Customers, Warehouses.
Qualification, Experience & Key Skills : Bachelor's degree or above.
3-5 years of proven experience in Marketing position.
Preferable experience within FMCG or OTC market.
Fluent in Spanish & English required both written and spoken.
Commercial & digital first mind-set, with strong experience in end-to-end brand management.
Strong experience with financial budget planning and management.
Good digital skills in MS Office (e.g., MS PowerBI), data visualization tools (e.g., Tableau) and Web analytics tools (e.g., Adobe Analytics, Google Analytics).
Strong influencing skills & stakeholder management, with the ability to tailor the message based on the audience.
WHAT WE OFFER Guided by our mission "Health for all, Hunger for none", we deliver breakthrough innovations in healthcare and agriculture.
If you're looking to build a meaningful career in a community of creative and diverse people dedicated to making a difference, join us!
We offer you: • Flexible & hybrid work model.
• Career development & learning opportunities.
• Work-life balance for your physical & mental wellbeing.
• Competitive salaries & financial wellbeing (e.g.
life insurance).
• We promote employee's well-being, Inclusion & diversity and sustainability in a collaborative and innovative environment.
• We promote social engagement through our volunteering program.
Application Period: 30.09.24 - 14.10.24 Reference Code: [[id]] Division: [[filter1]] Location: [[mfield3]] Functional Area: [[filter6]] Position Grade: [[cust_subgrade]] Employment Type: [[filter7]] Work Time: regular Contact Us Address Telephone E-Mail Av.
Baix Llobregat, 3, 08970 Sant Joan Despí, Barcelona, Espanya +34 93 495 69 99 ******
