Overview:
The Brand Manager will be responsible for driving, coordinating, and executing the country dermatology strategies and assigned projects/tasks in a BU & matrix structure. The individual will be accountable for dermatology marketing in the country and work cross-functionally with other stakeholders and departments at a local and regional level.
As the lead for dermatology marketing in the country, the individual will lead, develop, support, and coordinate commercial and positioning projects/activities and use marketing tools to optimize commercialization and maximize the value of the dermatology assets.
Responsibilities:Drives strategy implementation in a matrix structure and leads the local brand team.Responsible for adapting European strategy to suit local environment and executing tactics and initiatives enabling the pre-launch plan and subsequent promotional activities to launch the company dermatology products successfully.Includes printed and digital non-promotional/promotional material, support of sales training, and customer-facing promotional initiatives.Supports the BUD on this initiative to drive high quality and successful operationalization of product strategy.Drives the development of the Country Derma Brand Plan and ensures the rollout of the brand plan following the strategic imperatives.Joins the European Brand Team and provides input into the EU Brand Planning process and contributes as appropriate to EU activities.Measures and reports performance of marketing campaigns, gains insight, and assesses against goals.Supports the development of the brand communication plan.Supports the review of product-related data to ensure the field-force is kept up-to-date on new developments of the product and competitor products and ensures systematic collection of competitive intelligence.Supports the design and organization of satellite symposia and booth appearance at nationwide conferences.Acts as the first point of reference for all product-related inquiries from the field team and collaborates with colleagues in the field-force, medical affairs, legal, and regulatory to manage product needs.Maintains close liaison with the field force to assess the response to and suitability of current promotional materials and ensures that the materials are used optimally.Supports the design of market research projects to assess market specifics and customer attitudes to products and translates insights into relevant actions ensuring successful promotion.Contributes to a best practice exchange culture with other brand leads in the local affiliate.Works in partnership with BUD and regional colleagues to refine local forecasts and budgets.Leads and manages vendors and agencies to ensure high quality of output; communicates, tracks, and keeps timelines and budget.
#J-18808-Ljbffr
